GLYCO MAX

http://www.glycomax.com

FIRST IMPRESSIONS:

Did not catch my attention, and right away I noticed some spelling mistakes.
The whole web site follows the same theme, same colors and fonts, however there are hardly any graphics. The first page only displays the company logo, and a few pages down there are some designs. They don’t even have a picture of the product.
Again it looks like somebody’s home page and not a business web site.

It is easy to use. There is a site map at the top of he page at all times.
There is a link to American Fitness Professionals and Associates, which gives the potential customer an impression that they support this drink and that it is healthy.
There is a link to Dave Scott, 6 Time Ironman Champion who provides a testimonial for this product.

There is no information on this web site that is time specific, and there is no indication on when it was last updated. There are however many studies done on this product and none is dated after 1998, which gives you the impression that that was the last time this web site was updated.

Does not look professional.
The web site is very dry and monotonous. The potential customer might lose interest and choose a competitor’s site.

It lists all the stores, their addresses and telephone numbers, where the product is available.
E-mail address if you have any concerns and questions.
Detailed information about the product’s ingredients and how it works.

Testimonials (especially by famous athletes) make potential customers see the many attributes of the product.
Gives you different uses for the product, what it does and how it works.

You cannot purchase the product over the Internet, so there is no need for security for online transactions.