Green Gold

http://www.greengold.net/shake.html

FIRST IMPRESSIONS:

Not very imaginative, looks dull and uninteractive. Again it looks more like somebody’s home page, not like a business web site.
First page has no graphics, only the company logo. The colors remind you of a pumpkin (which the product is made of), but it has no graphics of the product or even a pumpkin.

The web site does not seem complex, however, sometimes it spins you in circles. So that part is a bit confusing.
There are some useful links to Austria and its history (where the product is made), also some scientific research facts that prove this product is healthy.

There is no indication of when the site was last updated. There is no information on the web site that is time specific.

The potential customer might lose interest, since the web site is not very interesting and interactive.
The web site is interlinked with other products that the company offers so it is somewhat confusing.
There is no information on how to obtain the product.

The web site is offered in many languages: German, French, Spanish and Japanese.
Offers detailed information on the products ingredients, production process, scientific research on the product and complete analysis of the seeds the product is made of.
It also links you to some Austrian landmarks, (however some of them are only in German).

It keeps showing research results and analysis of the product showing its nutritional and health value (for the health conscientious target audience).
Various recipes on different uses for their product (shows different product applications).

You cannot purchase the product over the Internet, so there is no need for security for online transactions.