MERLIN'S ENERGY  SOURCE

http://www.magicenergy.com/
 
 

FIRST IMPRESSIONS:

Very eye catching, I was actually eager to find out more about this product, because the graphics are so mysterious.
Beautiful layout, colours match perfectly.
Every page contains some interesting information that makes you want to find out more about the product.

Easy to use, there is a site map on the left of the web page at all times.
Amazing links to product related information (for example sponsoring events), celebrity links which range from Rosie O’Donnel to Conan O’Brian –all of these drinking the Merlin drink.
There is also a link to Bevnet.com., a web site dedicated to beverage reviews.

The material is a little bit out of date. It talks about events that happened in September of 1999 and “recent” Golden Globe winning movie Elizabeth (which happened a year ago).

There is a page which is reserved for online shopping of Merlin’s merchandise (shirts, hats, and the actual drink), however it is under construction.
There is no information on upcoming events being sponsored or organized by Merlin (only past events).

Detailed information about the product and its uses.
Very entertaining - lots of fun photographs and information on Merlin sponsored or organized events.
It lists all the stores, their addresses and telephone numbers, where the product is available.
E-mail address if you have any concerns and questions.

The web page provides a link to a popular beverage review site that gave Merlin an “A” rating (stimulates trial).
Celebrity endorsements.
Sponsoring many sports and entertainment events, creating a product image.
Offers recipes for mixed drinks with celebrity names and entertaining photographs (image).
An online store offering Merlins merchandise (will be a great opportunity to further promote the product when updated).

You cannot purchase the product over the Internet, so there is no need for security for online transactions.