MERLIN'S
ENERGY
SOURCE |
 |
http://www.magicenergy.com/
FIRST IMPRESSIONS:
Very eye catching, I was actually
eager to find out more about this product, because the graphics are so
mysterious.
Beautiful layout, colours match
perfectly.
Every page contains some interesting
information that makes you want to find out more about the product.
NAVIGATION:
Easy to use, there is a site
map on the left of the web page at all times.
Amazing links to product related
information (for example sponsoring events), celebrity links which range
from Rosie O’Donnel to Conan O’Brian –all of these drinking the Merlin
drink.
There is also a link to Bevnet.com.,
a web site dedicated to beverage reviews.
MATERIAL UP TO DATE:
The material is a little bit
out of date. It talks about events that happened in September of 1999 and
“recent” Golden Globe winning movie Elizabeth (which happened a year ago).
PROBLEMS OBSERVED:
There is a page which is reserved
for online shopping of Merlin’s merchandise (shirts, hats, and the actual
drink), however it is under construction.
There is no information on upcoming
events being sponsored or organized by Merlin (only past events).
USEFUL APPLICATIONS:
Detailed information about the
product and its uses.
Very entertaining - lots of fun
photographs and information on Merlin sponsored or organized events.
It lists all the stores, their
addresses and telephone numbers, where the product is available.
E-mail address if you have any
concerns and questions.
MARKETING STRATEGIES:
The web page provides a link
to a popular beverage review site that gave Merlin an “A” rating (stimulates
trial).
Celebrity endorsements.
Sponsoring many sports and entertainment
events, creating a product image.
Offers recipes for mixed drinks
with celebrity names and entertaining photographs (image).
An online store offering Merlins
merchandise (will be a great opportunity to further promote the product
when updated).
E-COMMERCE CONSIDERAIONS:
You cannot purchase the product
over the Internet, so there is no need for security for online transactions.