Red Bull

http://www.red-bull.com/
 
 

FIRST IMPRESSION:

Innovative design, amazing humorous graphics
Fresh outlook, positive and eye catching
Web page design matches the product’s positioning – image
Colors match the packaging of the product
Appealing to the target audience – young crowd

Because the icons are moving relatively fast, it is somewhat hard to catch them and click on them. Other than that the site is easy to use.
Useful information on every page of this site, relating to the product
Tells you all you need to know about the product

Yes, they have listings of current and upcoming sporting events sponsored by Red Bull, there is no out of date information.

Some computer systems cannot view this site – for example the school computers. It takes a while to download the program needed for viewing of this site, consumers might lose interest and just visit a different web site.

Detailed information about the product, availability and ingredients.
 Many sports related links
 Contact information
 Frequently asked questions section – very useful
 It is easy to contact the Red Bull company or distributor in any country. They answer back within two days – fast response – good customer service.

 You can download a screen saver – constant reminder of the product
 You can download their humorous TV commercials, again a constant reminder of the product

 You cannot purchase the product over the internet, so there is no need for secure methods of payment.