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(1) State the issue.
(2) Describe the principle.
(3) Create a framework.
(4) Address the issue.


Evaluation criteria for submissions:

  • 25% Intuitiveness - How well you convey concepts using pictures and diagrams.
  • 25% Clarity - How effectively your message comes across to the reader.
  • 25% Conceptual soundness - How well-structured, applicable, and scalable your concept is.
  • 15% Information support - How well-supported your ideas and concepts are by factual and referenced information.
  • 10% Originality - This is self-explanatory.

What we require

We want to produce material that goes beyond informing and into creating optimal mindsets for becoming more successful. Our approach involves four steps:

State the issue.
This is the problem as most people would describe it.

Describe the principle that underlies the issue.
Give a simplified and intuitive view of the elements of the principle and how they collectively account for the problem.

Create a framework out of the principle.
Select and manipulate key elements of the principle and develop a map that isolates an optimal solution.

Address the issue in terms of the framework.
Collect relevant information and organise/structure it around the framework.

Note that the information and/or detail is provided after a frame of mind is created.

The value we deliver is in the alternative frames of mind we propose.
We stimulate thought then provide information!

This is why we emphasize that the material we produce is made up of information that is readily available to most Australians through government Websites and many other on-line sources. If they are available to Aussies on-line, then they are available to you for research.

Some writing tips:

  • Use simple pictures and diagrams to convey concepts and principles
    • .
  • It's not the length but the content that counts.
  • Communicate ideas primarily and information secondarily.
  • Structure information around the idea you are communicating.

In short:
Most management consultants would be familiar with the above communication style.

The approach described in this page is applicable to most jobs offered in this site.