“The Nashua Corporation Case”
I.
Points of View: The Director of MIS, Tim
Gallagher.
II.
The Problem:
The corporate expense has continually increasing due to improvements of their
order processing.
III.
The Objectives:
a.) To find solution how to reduce their corporate
expense without prejudicing the order processing.
IV.
SWOT Analysis:
|
Strength |
Weakness |
Opportunities |
Threats |
a.) Manpower |
1.) They have highly
qualified and competent employees. |
1.) Some employees are
slow in processing customer’s orders. |
1.) Training for system
analysis is being offered by many IT based training institutions. |
1.) Many companies are
also looking for employees who are equipped with IT based education; they
might pirate your employees. |
b.) Money |
1.) Stable sales rate. |
1.) Lesser net income due
to increasing amount in corporate expense. |
1.) Customers are looking
for a new kind of product. |
1.) Competitors are
offering lower prices. |
c.) Market |
1.) Stable market. |
1.) Some customers are
unsatisfied with speed of their services. |
1.) -do- |
1.) -do- |
d.) Materials |
1.) They are using
high-tech equipments to improve the quality of their service. |
1.) Equipments need more
maintenance that increases their expenses. |
1.) Better technologies
for business enhancements are being introduced from time to time. |
1.) Other companies are
upgrading their systems to compete in terms of quality service. |
e.)Machine |
1.) -do- |
1.) -do- |
1.) -do- |
1.) -do- |
f.) Memo |
1.)Informations were being
disseminated well to have a better communication. |
1.) Some guidelines have reduced some
managerial positions like the middle managers. |
1.) IT based companies are
offering deals in enhancing a business IT systems. |
1.) Competitors far ahead
than them. |
g.) Methods |
1.) They are practicing
new and better system of processing customer’s orders. |
1.) There new systems are
pretty costly. |
1.) New and more effective
methods are being introduces by many research institutions. |
1.) -do- |
V.
Alternative Courses of Action:
a.) Increase their prices.
Advantages:
1.) Income can cover up expenses.
2.) Income can even make their system better.
3.) Income cab use for expansion to improve their
company.
Disadvantages:
1.) It can loss many customers.
2.) As it losses many customers, income will be again
lower down.
3.) The company may incur bigger loss than their income.
b.) Cost
cutting of other expenses.
Advantages:
1.) The company can save much from the expenses that they
supposedly incur.
2.) The save amount allocated for the other expenses can
cover up the expenses they incur at the order processing.
Disadvantages:
1.) Company usual activities will be greatly affected
which may cause inefficiency to both staff and company operation itself.
2.) Company’s inefficiency due cost cutting may create
loss than having big amount in expenses during the normal operation.
c.) Use the right
capacity of technology advancement for the whole operation.
Advantages:
1.) Big expenses will be moderated without prejudicing
the company’s efficiency.
2.) Save operation and corporate cost.
3.) Savings can be considered as retained earnings of the
company which later accumulated can be use for additional system.
Disadvantages:
1.) Operation speed may vary.
2.) Sudden increased in customer order may not be
accommodated directly.
VI.
Conclusion/Recommendation:
After we have evaluated the whole situation,
we had decided to choose the last alternative courses of action; it is all
because we believe that this option can really solve the problem. As we all
know, the increasing expenses that the company is undertaking at this time are
all cause by their improvement in their system to provide quality service to
the customers. Along with the aim to provide quality service to the customers,
they had also increased the versions and numbers of their equipments and system
analysts, which of course generates additional expenses for the company. But as
they improve their quality of service they are just thinking on how to become
the best provider of service that they serve, they did not consider that their
major role to operate business is to gain profit out of their service, of course
with the customers satisfaction. So, the best thing that they should do is to
examine if how much force that their operation need to function and serve the
total amount of orders that their customers are requesting. In this way they
can able avoid excess services that they are operating in each day that will
result into lowering of their operation cost. As the operation costs tend to
decrease, their expenses also will decrease but they should make sure that they
are giving the right capacity, not excess or inadequate services, to the
customers so that their operation and quality of service will not be prejudiced.