The objective of the banner is to work as a Reminder Ad to keep the brand Nike in the consumer's mind. The type is animated according to the verb it represents. With that in mind, I utilized several ways of animating them at Adobe Flash. JUMP comes in from below and has the 'Ease In/Out' curves modified to recreate the desaccelaration of the action when it reaches its highest point. RUN runs across the banner utilizing Motion tween. FLIP flips left and right, and up and downwards using a path as a guide. DANCE is animated in a way that it's shape changes to emulate rhythm. Finally, the Nike logo fades in from the background using Alpha transparency. Better viewed on Firefox.