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| 1941
Chevrolet builds a record 1.6 million cars and trucks in the '41 model year. Our advertising this year claims, "Bigger is Better" Chevrolet is awarded a U.S. Government contract to build 75-mm high-explosive shells as well as shooting parts for a 90-mm anti-aircraft gun capable of firing a projectile of five miles. Chevrolet also manufactures the highly complicated Pratt & Whitney aircraft engines used on long-range bombers to attack targets in Germany. 1942 Civilian production of automobiles ends on January 30,1942. It will be four years before new models are seen again. Chevrolet touts our war effort with the "Volume Production For Victory!" print advertising 1945 The success of Chevrolet's tremendous wartime role lays in the genius of its peacetime production philosophy. Decentralized, highly flexible, local responsibility makes possible the almost overnight conversion of its plants to building and supplying the war machine. Chevrolet is proud of its contribution to the victory in Europe and the Pacific. |
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