| 1972 Chevrolet introduces its first small pickups, dubbed, "light utility vehicles." Also this year, the 10-millionth Impala is sold. It is the most popular full-size car in automotive history. |
| 1973 All-new Monte Carlo is an instant success, wins Motor Trend's "Car of the Year" award. |
| 1975 "Baseball, hot dogs, apple pie and Chevrolet." This advertising campaign reflects Chevrolet's unique position as an American favorite. |
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| 1976 Chevette - Chevy's first answer to the imports - introduced. |
| 1977 Full-size Chevrolet Caprice is "downsized" , wins Motor Trend's "Car of the Year" award. It quickly becomes America's favorite car. |
| 1978 Corvette paces Indy 500. A special Silver Anniversary Corvette model is offered. All-new "downsized" Malibu is offered in a choice of sedan, coupe and wagon models. |
| 1979 The 100-millionth Chevrolet is built ('79 Monza) |
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