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Feick, L.F. and Higie, R.A. "The effects of preference heterogeneity and source characteristics on ad processing and judgements about endorsers." Journal of Advertising, vol. 21, no. 2, June 1992.

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File, K.M. and Prince, R.A. "Positive word-of-mouth: Customer satisfaction and buyer behavior." International Journal of Bank Marketing, vol. 10, no. 1, 1992.

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Fine, G.A., "Folklore Diffusion through Interactive Social Networks," New York Journal of Folklore, vol. 5, 1979, p. 87-126.

Fine, G.A., "Cokelore and Coke Laqw: Urban belief tales and the problem of multiple origins," Journal of American Folklore, vol. 92, 1979, p. 477-482.

Fine, G.A., "The Kentucky Fried Rat: Legends and modern society," Journal of Folklore Institute, vol. 17, no. 2-3, 1980, p. 222-243.

Fine, G.A., "Rumors and Gossiping," in Handbook of Discourse Analysis, Vol. 3: discourse and Dialogue., Orlando: Academic Press, 1985, p. 223-237.

Fine, G.A., "The Goliath Effect: Corporate dominance and mercantile legends," Journal of American Folklore, vol. 58, no. 387, 1985, p. 63-84.

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Herr, P.M., Kardes, F.R. and Kim, J. "Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective." Journal of Consumer Research, vol. 17, no. 4, March 1991.

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