Professional Experience

Assistant Director, University Relations                         September 2000 to present
Rowan University                                                           Glassboro, NJ

Publicize activities for the Alumni Association and the Colleges of Business, Communications and Liberal Arts and Sciences; publish electronic and print versions of the Rowan Report, the university's bi-monthly newsletter for faculty and staff; oversee groundbreaking ceremonies, new building openings and other on-campus events; managed student workers.

Account Executive                                                          March 1999 to August 2000
Anne Klein & Associates Public Relations                      Marlton, NJ

Pitched stories to national and local print, broadcast and Internet media; participated in strategic planning sessions; wrote news releases, pitch letters, brochure and ad copy; planned, conducted and oversaw special events; participated in crisis management research and planning; oversaw account activities; developed and adhered to budgets; planned and coordinated account responsibilities.

Advertising Copywriter                                                 July 1998 to March 1999
Trump Marina Hotel Casino                                          Atlantic City, NJ

Served as single copywriter for entire casino; wrote copy for monthly direct mail packages, billboards, invitations, promotional giveaways, sweepstakes, entertainment and event posters, brochures and broadcast announcements; worked with in-house lettershop and graphic designer; typeset letters; continued to serve as freelance writer after departure.

Marketing Copywriter                                                 February 1995 to July 1998
Springhouse Corporation                                             Springhouse, PA

Managed, scheduled and oversaw all copy, design and production for eight yearly catalogs; wrote and edited ads, direct mail pieces, card decks and other promotional materials for business-to-business, magazine circulation, direct marketing, trade, list sales and Internet divisions; ensured mailing pieces met postal regulations; trafficked promotions.

Intern, Public Relations/Special Events                        Summer 1993
New Jersey State Aquarium                                         Camden, NJ

Wrote news releases, PSAs and staff memos; coordinated contests; assisted in special events; worked booth at grand opening of Pennsylvania Convention Center.

Education

M.A. in public relations from Rowan University
B.A. in communications/public relations, from Rowan University

Honors & Activities

* Member, Public Relations Society of America (July 1995 to February 2001)
* Employee of the Month, Springhouse Corp., October 1996(selected from 200+ employees)
* Board member, Irish Heritage Social Club
* Member, Philadelphia Direct Marketing Association (November 1996 to December 1997)
* Editor of Cross Keys church and Irish Heritage Social Club monthly newsletters
* Cum laude graduate, 1994; Dean's list, spring 1991, 93, 94, fall 1992, 93
* Member, Public Relations Student Society of America (September 1993 to May 1994)


Computer Experience

Quark XPress, WordPerfect, Microsoft Word, Excel, Lotus, Internet
Wendy Jayne Lathrope
10 Devon Place, Sewell, New Jersey 08080
(856) 256-4583 work * (856) 582-1010 home
Interested in paying me the big bucks?
E-mail me!