Gender Stereotypes in Taiwanese TV Commercials -

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Synopsis:

" In the ads, we can see that the male character was once in a financial crisis, but he is still reluctant to show his weakness and is still unwilling to borrow money from his friends, or relatives. The reason is he wants to protect his dignity and doesnˇ¦t want to lose his face. We think this is a kind of stereotype on men. Why couldnˇ¦t men ask for help when they are suffering or encountering? Who sets this rule? "


 

[Students submitted a CD containing all the materials used during their presentation- videos, powerpoint, and paper]


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Created by Ayeh, 1-17-2005