Synopsis:

"These three commercials are similar in terms of gender stereotype, which is also the reason we choose these three commercials. They all link the image of laundry to women but not men. They show a stereotype that women belong to family, their mission is to be care takers, and they can not separate from cleaning products such as laundry detergent we talked about. The commercials promote the idea that if they use the product, they will be a good wife or a good mother. "

[Students submitted a CD containing all the materials used during their presentation- videos, powerpoint, and paper]

Go back to Gender Stereotypes in Advertising

Main page

Created by Ayeh, 1-17-2005