Business-to-business real estate firm.
Client:
Write cover letter for new marketing effort. (“Make it dry.”)
Assignment:

Dear _________:

The adage says it all: “Time is money.” As a regional or national vendor to apartment managers, you are aware that one of the most time-consuming elements of cultivating success in your field is researching prospective apartment properties. Now there is a way to efficiently access the most comprehensive collection of market data available:  The _______ Report, a customized marketing research and sales tool from COMPANY X.

As an advisory member of the National Multi-Housing Council, COMPANY X maintains the largest proprietary database of apartment properties in the country. For 20 years, we have been the preeminent provider of comprehensive U.S. market resource data for the apartment, office, retail and industrial real estate investment community. Our information is a comprehensive and authoritative source of new business opportunities for vendors such as Quest Communications, GTE, OpTel, One Point Communications, Kastle Systems, and hundreds more.

With The _______ Report, you will be able to utilize our exhaustive research to:

? Define the potential of various opportunities through our market analysis
? Increase productivity by focusing on your target markets
? Customize the property lists to best serve your prospective needs
? Obtain specific contact information
? Acquire comprehensive data on every property you research

For improving the specificity of your target markets and boosting the sales of your services, The _______ Report is the one solution that makes great "cents." We would welcome the opportunity to create a customized _______ Report for you! 

For more information, please call ______________, Vice President of Sales, at 1-800-_____.

Sincerely,


____________________

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