MEMO

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TO: Karen Poole, Poole VC

FROM: JPW Consulting

 

DATE: April 2, 2002

 

RE: Socaba Executive Staff Issues

 

Karen,

I have analyzed the e-staff issues at Socaba and here are my recommendations. I have also inserted IDEAs, MUST HAVEs and other thoughts throughout.

 

PROBLEM: Splintering of the Executive Staff 

Current Executive Staff: Dave Souza (President, CEO, Chairman), Joe Castle (Marketing), Ryan Bahar (Accounting, Finance), Margaret Satchel (COO), Cliff Singer (CIO), Darlene Siebel (CFO).

 

Existing Team - Lack of Business Focus

·         The merger with OfficeOne is onerous to the original team– but how and why? There have to be clear objections.

·         Who is in charge of the business plan, and who makes sure the company executes against it properly?

 

MUST HAVE: Acknowledgement of the change in the course and control of the company.

 

New Team - Lack of Integration

·         Some of the onus belongs here as well. Experienced e-staff need to draw on their expertise and communication skills to make the integration successful.

·         Focus on the original need: handling order volume, negotiating contracts, integrating software, and managing staff. Establish competency and gain trust in those areas first before expanding spheres of influence.

 

MUST HAVE: Acknowledgement of history built before their arrival.

 

Disorganization/Lack of Business Meetings

·         Decisions are not made in a vacuum, or behind closed doors. IDEA: Meeting organizer needed with mediation skills.

 

Acquisition Headaches

·         This situation is a mini-merger, and that takes certain skills, business practices and direction to succeed.

·         Identify any poor fits: is this a good match?

 

 

SOLUTION - Joining Ranks

·         Building Rapport and Trust

One of the best indicators here is that the original team is very aware of the problem. They are motivated to change it. Another positive sign is that they have invited in an outsider (you) and that you have earned their trust.

 

·         Why Foosball (or, Pizza and Beer)?

The underlying differences in age, corporate culture, and attitudes between the two teams have kept them apart. One sushi and champagne dinner is not enough (and probably the wrong approach). The younger, original team holds certain views, attitudes and beliefs in how they work, why they are in the business, and how it all started. Pizza-and-beer needs to have its place, maybe every Friday, or after the closing of an important deal. It could be a company tradition. Alternative foods can be offered as well.

 

·         Mixing Corporate Styles

Emphasize common ground: success. Get a palpable feel of what that means for each team member.

 

·         Take it Off-Site

Periodic, off-site E-staff days will help to bring the members of the team closer. It is CRUCIAL to find activities that appeal to everyone, and a mixture of each team in each activity. IDEA: A mixture of popular sports, including ones that appeal to everyone (sailing, indoor rock climbing, paintball). It is important that the team is off-site so that old patterns of interaction are changed.

 

PLAN OF ACTION

To sum up, here are the action items:

 

ACTION ITEM

BELONGS TO

DUE

Business plan generation and maintenance

 

 

Pizza and beer Fridays

 

 

Set up regular e-staff days off-site

 

 

Mediated business meetings

 

 

Quarterly meetings to assess progress

 

 

 

My company, JPW Consulting, can provide all or any of the services I have recommended. We can provide seasoned meeting organizers with mediation skills, acquisition/merger consultants, business planners, and human resource specialists.

 

Thank you for considering our services.

 

Sincerely,

John P. Wilson