“The art of remaking the world eternally new is achieved by careful and delicate dislocation of ordinary perceptions.”
/Marshall McLuhan/
– 1 –
I like work — it fascinates me — I can sit and look at it for hours.
– 3 –
Beware of the man
Who says he has
Twenty years of experience
When what he should
Be saying is he has ...
One year’s experience
Repeated twenty times.
– 5 –
Everybody in advertising is blonde, beautiful, families are happy, cars are never in traffic, everything is shiny, food looks like it’s incredibly tasteful.
– 7 –
I ask myself, “How stupid are we? How come the world is going one direction and advertising is going in a completely different direction?”
– 9 –
Aaaaaaaah!
Aaahhhhhhh!
Sherman realizes it's himself, gulping for air...
It’s high time for advertising. Enjoy Amazing Bauhaus — Oct 2004, 600x400
– 11 –
If the client moans and sighs,
make his logo twice the size.
If he still should prove refractory,
show a picture of a factory.
Only in the gravest cases,
should you show your client’s faces.
– 13 –
enthusiasm
disillusionment
panic
search for the guilty
punishment of the innocent
praise for the non–participants
enthusiasm