world around

 

“The art of remaking the world eternally new is achieved by careful and delicate dislocation of ordinary perceptions.”
/Marshall McLuhan/

– 1 –

book

I like work — it fascinates me — I can sit and look at it for hours.

– 2 –

– 3 –

Beware of the man

Who says he has

Twenty years of experience

When what he should

Be saying is he has ...

 

 

One year’s experience

Repeated twenty times.

– 4 –

– 5 –

channel

Everybody in advertising is blonde, beautiful, families are happy, cars are never in traffic, everything is shiny, food looks like it’s incredibly tasteful.

– 6 –

– 7 –

channel

 

I ask myself, “How stupid are we? How come the world is going one direction and advertising is going in a completely different direction?”

– 8 –

– 9 –

Aaaaaaaah!

Aaahhhhhhh!

Sherman realizes it's himself, gulping for air...
It’s high time for advertising. Enjoy Amazing Bauhaus — Oct 2004, 600x400

pearls

– 10 –

– 11 –

If the client moans and sighs,
make his logo twice the size.
If he still should prove refractory,
show a picture of a factory.
Only in the gravest cases,
should you show your client’s faces.

dream

– 12 –

– 13 –

enthusiasm

disillusionment

panic

search for the guilty

punishment of the innocent

praise for the non–participants

enthusiasm

dream

– 14 –