50 CENT - P.I.M.P.

I could care less how she perform when she in the bed
Bitch hit that track, catch a date, and come and pay the kid...
...I don't know what you heard about me
But a bitch can't get a dollar out of me
No Cadillac, no perms, you can't see
That I'm a... P-I-M-P

50 Cent's video for the song, "P.I.M.P.", negatively portrays gender roles. The Women are depicted as hos and sluts, which is considered to be the ideal woman for a man to have in order to be considered a "pimp," such as the video suggests. 50 Cent portrays the men in the video as pimps because of the number of women they associate with as well as the rauncy type of women

GENDER ROLE OF MEN
COGNITIVE THEORY -- 50 Cent defines masculinity as being a pimp. The video motivates men through the cognitive theory through entrinsic and intrinsic motivation
INTRINSIC MOTIVATION -- The video intrinsically motivates a man to behave as a pimp because the title of being a "pimp" is highly regarded to many male peers. This is important, because it satisfies the male's social needs. The popularity brought about by being known as a pimp feels rewarding to the male because it shows that the man is in control.
EXTRINSIC MOTIVATION -- The video shows that women are the external rewards for the man... sometimes the more women, the merrier.
PSYCHOLOGICAL SEX FACTORS -- Psychological sex factors has an influence on the men watching this video because it develops a sexual gender identity, role, and orientation for men. Men's identity and role is to be in control of sexual situations.

GENDER ROLE OF WOMEN
UNDERACHIEVEMENT -- The video motivates women to underdress and even underachieve in order to get a male into their life.
INCENTIVE THEORY -- The video incentively motivates the women to degrade themselves in order to get the guys. The incentive for a woman shown in the video is to do what it takes to feel wanted from the man, even if it means flaunting themselves for attention.
PSYCHOLOGICAL SEX FACTORS -- Psychological sex factors has an influence on the women watching this video because it develops a sexual gender identity, role, and orientation for women. Women are sexy if they look like the girls in the video.