| You are the president of a fan club for an environmental figure. Eager for discussion and insights into your individual’s work, you set up a mailing list and wait patiently for the flood of subscribers. After a week one member signs up. His first message asks the question, "What is this person famous for?" This is not exactly the kind of discussion you had in mind. You decide to create some promotional materials to target the right audience for your fan club. To attract members, create an ad for new members and create a “Frequently Asked Questions” list to distribute to new members. Hopefully, these steps will target the "correct" audience for your fan club. 1. Choose an environmental figure that interests you. Research this person to find details of his/her life: - where and how he/she grew up - his/her works - how his/her work has generally been received - any other area of his/her life which interests you 2. Develop a FAQ list about your author (minimum of 20 FAQ’s – each answer must be explained with a minimum of 3 sentences). What should be obvious to fans of this person? What pieces of trivia would fans enjoy knowing about this person? Remember, your FAQ list should include answers to what you believe may be the most common questions, curiosities, and confusions about your individual. 3. Create a full-page advertisement for your fan club. Include: - a catchy slogan - the goals of your club (what do you envision members discussing?) - a few interesting facts about your individual that might grab the attention of prospective members - at least one graphic |