| CATEGORY 4 3 2 1 Who, What, When, Where, & How: 4 - All parts of the report adequately address the 5W’s. 3 - 90-99% of the report adequately addresses the 5W’s. 2 - 75-89% of the report adequately addresses the 5W’s. 1 - Less than 75% of the report adequately addresses the 5W’s. FAQs 4 - 90-100% of the FAQs establish a clear purpose & clear understanding of the individual. 3 - 85-89% of the FAQs establish a clear purpose & demonstrate a clear understanding of the individual. 2 - 75-84% of the FAQs establish a clear purpose & clear understanding of the individual. 1 - Less than 75% of the FAQs establish a clear purpose & understanding of the individual. Graphics 4 - Graphics are in focus, clear, creative, & clearly related to the report/individual. 3 - Graphics are in focus & are clearly related to the report/individual. 2 - 80-100% of the graphics are clearly related to the report/individual. 1 - More than 20% of the graphics are not clearly related to the individual or are of poor quality. Goals & Interesting Facts 4 - The goals contain facts, figures, and/or word choices that make them exceptionally interesting to fans. 3 - The goals contain facts, figures, and/or word choices that make the items interesting to fans. 2 - The goals contain some facts or figures but are marginally interesting to fans. 1 - The goals do not contain facts or figures that might make it interesting to fans. Slogan 4 - The slogan is clear, effective, catchy & vivid. 3 - The slogan is clear & pertinent. 2 - The slogan is pertinent. 1 - The slogan is neither clear nor pertinent. |