The British entrepreneur is having five "spaceliners" built in the US by the team behind the SpaceShipOne vehicle.
The California-based rocket plane became the first privately developed carrier to go above 100km in June.
Sir Richard says it will cost around £100,000 to go on a "Virgin Galactic" spaceliner, and the first flights should begin in about three years' time.
If it is a success, we want to move into
orbital flights and then, possibly, even get a hotel up there Sir Richard Branson |
"We've done quite a lot of research; we think there are about 3,000 people out there who would want to do this," Sir Richard told the BBC.
"If it is a success, we want to move into orbital flights and then, possibly, even get a hotel up there."
'Historic' step
The deal is with Mojave Aerospace Ventures, the company set up by aviation pioneer Burt Rutan and Microsoft co-founder Paul Allen to exploit the technology developed for SpaceShipOne.
HAVE YOUR SAY Had I the money I'd
certainly go! David, Stockholm, Sweden |
The Virgin boss was flanked at Monday's announcement by Rutan, who has already collaborated with Sir Richard on Virgin GlobalFlyer, a jet plane designed to fly non-stop around the world without refuelling.
THE VIRGIN SPACESHIP
The vehicle will have room for five passengers
A week's pre-flight training will be required
Three-hour trip; three minutes of weightlessness
Flights to leave from Mojave Desert, initially
Tickets to cost about £100,000, perhaps less |
Commentators said it was a logical next step for someone to come in and move the SpaceShipOne technology into the commercial flight business.
David Ashford, director of UK-based Bristol Spaceplanes Limited, another X-Prize contender, said space was finally being opened up for ordinary people.
"The price will come down - there's no doubt about that," he told BBC News Online.
"The X-Prize has succeeded in doing what it set out to do. The original idea was to break the mould of thinking - to break Nasa's monopoly on space policy. Space tourism should have happened many years ago."
Design, build and testing
Mojave Aerospace Ventures has been asked by Sir Richard to produce a bigger version of SpaceShipOne. The Virgin SpaceShip (VSS) will carry five passengers compared with the two-passenger capacity currently offered by SpaceShipOne.
The final design for the maiden ship, the VSS Enterprise, should be signed off in 2005.
"Every passenger will have a spectacular view; they will have considerable windows and luxurious seats," Sir Richard said.
"Initially, they will take off from the Mojave Desert near Los Angeles. It will be a three-hour journey. Passengers would have about a week's training prior to taking off."
The Virgin Group has interests in a range of businesses, including trains, finance, soft drinks, music, mobile phones, holidays, and cars.
Globally, Sir Richard is probably best known for his Virgin Atlantic airline and for his speedboat and ballooning adventures.
He said many of the group's existing pilots would be in line to take the controls of a VSS vehicle after the necessary training.