WORKSHOP AGENDA FOR ADM470.3
JANUARY 2006/ WORKSHOP 470.3
DR. WILLIAM SHINGLETON
REVIEW QUESTIONS
P270-271 8-1 8-7
P392-393 12-4 12-8
PROBLEMS AND EXERCISES
P271-272 8-1 8-7A
REVIEW ANSWERS TO PREVIOUS
EXAM
TONIGHT CH 8 AND 12
REVIEW PRICE TAKER
PRICE SETTING FIRMS
(EVERYONE ELSE)
DEFINITION
DOWNWARD SLOPING DEMAND CURVES
MARGINAL REVENUE
NO PRICE DISCRIMINATION
USUALLY LARGER
MORE INTERNATIONAL MARKETING
MARGINAL REVENUE
USE STRAIGHT LINE DEMAND CURVES
CONSTRUCTION OF MR CURVE
WHAT DOES NEGATIVE MR MEAN?
MR = PNEW MINUS ( QOLD * PRICE
REDUCTION)
ELASTICITY REVIEW
EXAMPLE: SELLING BASEBALL CARDS
EXAMPLE
Q=1
P=$50 SALES = 1*50 = $50
MR = $50
Q=2
P=$45 SALES = 2*45 = $90
MR = $40
Q=3
P=$40 SALES = 3*40 = $120 MR = $30
OPERATING RULES FOR PRICE
SETTING FIRMS
CASE 1... P
< AVC FOR EACH QUANTITY
SHORT RUN
BEST Q = 0
NO SHUT DOWN PRICE
LOSS = FIXED COST
LONG RUN
LIQUIDATION
CASE 2... P > AVC FOR SOME QUANTITY
BUT P < ATC FOR EACH QUANTITY
SHORT RUN
CHOOSE Q SUCH THAT MR = MC
LOSS < FIXED COST
SHOW LOSS AREA
LONG RUN
LIQUIDATION
CASE 3... P = ATC FOR ONE Q, P < ATC FOR
ALL OTHERS
SHORT RUN AND LONG RUN
CHOOSE Q SUCH THAT MR = MC
PROFIT MARGIN = P - ATC
NO PROFIT AREA/NORMAL PROFIT
CASE 4...
P > ATC FOR SOME QUANTITY
SHORT RUN AND LONG RUN
CHOOSE Q SUCH THAT MR = MC
PROFIT MARGIN = P - ATC
MAXIMUM PROFIT MARGIN IS NOT MAXIMUM
PROFIT
SHOW PROFIT AREA
PROFIT = P*Q - ATC*Q
EFFECTS OF ENTRY AND
EXIT
MONOPOLY
MONOPOLISTIC COMPETITION
OLIGOPOLY
THERE IS NO SUPPLY CURVE FOR
FIRM OR FOR INDUSTRY
REVIEW QUESTIONS
P270-271 8-1 8-7
PROBLEMS AND EXERCISES
P271-272 8-1 8-7A
CHAPTER 12: MACRO MEASURES
THIS BACKGROUND MATERIAL IS
USED IN 523 PAPER
MACROECONOMICS/POLICY GOALS
GROWTH OF REAL GDP
DOWN TO 1.1
IN LATEST REPORT
3.5 for
2005
3.3 20 YEAR AVERAGE
REAL VS NOMINAL DATA
NOMINAL ALSO
CALLED CURRENT DOLLAR
REAL ALSO
CALLED 1998 DOLLAR
INFLATION
3.4 IN
LATEST REPORT
3.0
20 YEAR AVERAGE
UNEMPLOYMENT
4.9 IN
LATEST REPORT
5.6
20 YEAR AVERAGE
UNEMPLOYMENT
REAL VS NATURAL
REAL ALSO CALLED CYCLICAL
NATURAL INCLUDES
FRICTIONAL, SEASONAL, STRUCTURAL, ...
POSITIVE AND NEGATIVE FEATURES
TARGET IS NOT ZERO
REVIEW QUESTIONS
P392-393 12-4 12-8
EXCHANGE RATE/VALUE OF THE DOLLAR
EXCHANGE
RATE
$1.22
PER EURO/$1.30 LAST YEAR
116.28 YEN PER DOLLAR/103.70
LAST YEAR
EXPENDITURE MODEL FOR GDP
C + I + G + X
EQUILIBRIUM
ADJUSTMENT
ROLE OF INVENTORIES
EFFECTIVE DEMAND
FINAL EXAM
YOU WILL CHOOSE 2 OUT OF 3
QUESTIONS.
1. SIMPLE SUPPLY AND DEMAND
(MAX = 90)
2. TWO-PANEL SUPPLY AND
DEMAND (MAX = 100)
3. PRICE SETTING FIRM (MAX =
100)
ALL QUESTIONS ARE
OPEN-NOTE/OPEN BOOK