memorandum
to: Jack cook
from: Liying wu
subject: Article review 3
date: 1/10/2005
Source
Citation:
Ives,
Blake. & Earl, Michael. (2001). Mondex International: Reengineering
Money. Retrieved January 1, 2005,
from London Business School Website: http://projects.bus.lsu.edu/cases/mondex/mondex.html
Summary:
This article is about a special smart card developed by
Mondex International Ltd. In five
years, Mondex Electronic Purse has grown from an idea to a global alternative
to cash. The article focuses the
establishment of Mondex International Ltd. and how it has built an Internet
based payment – Mondex Electronic Purse.
This smart card is different from the credit card or debit card that
involves money being lent by the financial institutions or retrieved from an
account. The Mondex purse is self-standing and requires no remote approval of
individual transactions. Since the
majority of transactions $10 or less are done by cash, the Mondex purse has the
most significant advantages for such small transactions. The Mondex purse is safer than cash because
it has developed a unique feature that allows cardholders to lock the value on
the card with a personal number.
Research
Questions:
1.
What is Mondex Electronic Purse?
Outline
Ideas:
1. Advantages of Mondex Electronic Purse
2. Disadvantages of Mondex Electronic Purse
3. What is the potential market for Mondex
International Ltd.?
4. What are the major barriers?
Direct
Quotes & Paraphrases:
1. “Mondex value equivalent to cash was stored in the card's microchip as were secure programs for manipulating that value and for interfacing with other Mondex cards or terminals.”
2. “We (Mondex) were looking for the next
paradigm shift in banking…. We eventually concluded that the answer was RSA
cryptography in a smart card, with no settlement for individual transactions.”