NETWORKING

Gathering Marketplace Information

Through Connecting With Others

 

What:

 

  1. “A network is a web of free-standing participants cohering through shared values and interests. Networks are composed of self-reliant people and independent groups. Networking is people connecting with people, linking ideas and resources.  One person with a need connects with another with a resource, and networking begins.”

 

  1. Sharing/exchanging information – examples: car, kids/parents, computers, golf, shopping, donuts & dining, pet owners, etc.

 

  1. Common interest – already know, activity in common, referrals.

 

  1. Relationship emphasis – give and receive, listening, building rapport.

 

Who:

 

  1. Business Associates
  2. Co-Workers
  3. Family, Relatives, and Friends
  4. Neighbors
  5. Suppliers/Customers
  6. Associations and Organizations
  7. Alumni
  8. Community/Political Connections
  9. Religious Affiliations
  10. Spouse’s/Partner’s Connections
  11. Personal Business Contacts

 

Why:

 

  1. It Works!
  2. Number 1 Job Search Technique – 60 – 80% of jobs openings are filled through unpublished methods, that is, being known or introduced to a hiring manager in some way through networking and contacts.
  3. It’s not what you know; it’s WHOM you know AND WHAT you know!!
  4. Why will they talk with you?
    1. Because they know you.
    2. Because you’ve been referred by someone they know.
    3. Because they want to help.
    4. Because you have something to offer:

                                                              i.      Info on organizations, careers, marketplace, other.

                                                            ii.      Prospective employee

                                                          iii.      Ideas

                                                          iv.      Listening and support

                                                            v.      Appreciation

 

Where:   Anywhere! – In Person or Online !!!!

 

When:   Anytime there is another person and some kind of shared

interest. – In a plane, sharing lunch, at a ballgame, waiting in

the parking lot while picking up the kids at school, etc.

 

How:

 

  1. Prepare!!     
    1. Network Contact List
    2. Exit and Positioning Statement Introduction
    3. Marketing Plan with Company List
    4. Prepare and Practice Script and Questions
    5. Research target list and possible Hiring Managers
  2. Call and Talk with some supportive friends first before trying “Key” contacts.
  3. Use the “SMART” approach for general networking.
    1. Summarize with name, exit and positioning statements
    2. Marketing Plan – share preplanned aspects
    3. Ask questions
    4. Referrals – one of the most important outcomes of networking
    5. Try sharing information or offer something as part of the process of relationship building – Trade.
  4. Use the “SELL” approach when exploring with Hiring Managers.
    1. Summarize as above.
    2. Explore the current and expected needs of the company and specifically of the hiring manager.
    3. Link those needs to the benefits you will provide to the H.M. and company. Link their needs and requirement to your qualifications and specific experience.
    4. Look for a way to take the next step, arrange another meeting, offer to get back with some research or info for the H.M., and generally try to “leverage” the next step to continue the relationship. At least, ask permission to keep in touch and follow-up in several weeks.