One of the show's true highlights is the interview that was conducted with the movie's principal music men, John Farrar and Jeff Lynne. In one segment, Lynne was successfully cracking Olivia up by acting up in front of the camera. Lynne (seriously) : " I would like to say that....(then like a young brat)...'ello mum, 'ello dad....(waves his hands, then goes back to normal)....Sorry, I would like to say that.....my ice has melted..." He glances to Olivia who's giggling like hell. Obviously, she's easily entertained.
There were other articles of Xanadu merchandise that the movie fans could get their hands on. First, there was the poster that was identical to the original movie theater one, only without the credits; Olivia's beaming face with the part of the Pan Pacific just right behind her head with the Xanadu logo spread over the top. There were the individual music sheets for 'Magic', 'Xanadu' and 'All Over The World' and the book to the soundtrack itself (published by Big 3 Music Publications/B3-4687), complete with color and B&W photos. This was not counting the promotional T-shirts, buttons and sweaters selected radio stations were giving away.
Another notable item was a 'Marvel Super Special Magazine' comic book version of the film...done in a traditional magazine size. Back then, Marvel usually use the 'Super Special' format for comics based on current movies (or 'Marvelized' as Marvel Zombies would put it). The first part of this magazine was the Xanadu comic itself with the 'Stan Lee Presents...Xanadu!' introduction. The writer was Marvel veteran writer J. M. DeMatteis and the artists responsible for the artwork included Bill Sienkiewicz, Howard Chaykin and Peter Kuper, all of whom would make their own mark in the world of comics, fantasy and illustration (Hell, you gotta start some place!).

The narration was done with a heavy dose of comic book-style melodrama in the Marvel Comics tradition (bear in mind that this is the same outfit that gave Capt. American and The Fantastic Four to the known world). Unfortunately, the art worked looked rushed. The fact that Marvel was contracted at the last minute might had a lot to do with how the comic turned out. The final product is an interesting yet uneven read.
(#5)

The second part was devoted to the background and making of the film. These pages are crammed with bios, behind-and-front-of-the scenes photos, information on the SFX and the animation. Also featured were large sections on the music and costume designs by Bobbie Mannix. Undoubtedly, this publication is a must for anyone who's seriously into Xanadu. The cover price is two 1980 dollars but according to the Oversheet Comics Price Guide (THE bible of comic collecting), you can get it much cheaper; though the ones offered through E-Bay goes anywhere from six to twenty dollars! Good Luck!
During this time, the first two singles from the soundtrack were making their way up the Billboard charts. Magic ended up hitting #1 for four weeks and I'm Alive would make it to #16 in the US. Soon thereafter, the second round of the film's singles were released: ELO's All Over The World (b-side was 'Drum Dreams'...again...?!) and the title song, ELO/ONJ duet, Xanadu (b-side was the LP track with Olivia and Gene, 'Whenever You're Away From Me'). These two releases were written and produced by Jeff Lynne and would serve to extend Lynne's winning streak in regards to his work with the Xanadu project. The World single received similar packaging treatment as did the other singles, but, oddly enough, the Xanadu single did not...in the US, that is. Only in the UK, did the Xanadu single get the special treatment, with a gatefold sleeve (incredibly rare for ANY single) and, in certain copies, pink vinyl. All Over The World did slightly better than I'm Alive in the US, reaching #13. Xanadu made it up to #8. In the UK, Xanadu reached #1, thus handing Olivia her third number one; the two other ones were her duets with Travolta from Grease. Not to mention ELO's first single topper.

Thanks to the brief fad called picture discs, another set of records that were released. In the UK, Magic and All Over The World was released as a limited edition picture single. Probably the rarest disc in this collection is the promotional picture disc of the soundtrack. There were only 100 made, sealing its highly collective fate.

It's interesting to note that Xanadu was the last film to receive the GP rating from the MPAA. It would be officially re-rated with a PG rating just in time for the advertising material, like the official movie poster. You can see the old GP bumper at the very end in the laser disc and early videotape copies.

Then came the opening weekend..........

There's on old proven Hollywood axiom that states if a film opens without that all important screening for the critics and the media, it is assumed that the studio knows the film is terrible and suddenly becomes desperate to "unload" the film past critical scrutiny (be it from the critics to the equally important word-of-mouth circles). That way, the studio can at least earn some money off the film before the naysayers have a chance to take some shots at it.

A lot also depends on just how "bad" the film really is. A film might not be worth much to the eye of elitist and/or overly opinionated critics may very well strike a cord with the public in general. Contemporary film history is replete with such examples; films that appeal to the "cult" audiences like
Wizard Of Oz, Phantom of The Paradise, Rocky Horror Picture Show, the latter two films gained a reputation in the 'underground', making it's mark first as a cult phenomenon before reentering the mainstream only to make a bigger mark.

However, the promises that Xanadu boasted of were never delivered in the eyes of the many. The disharmony that was prevalent behind the film was, in many ways, apparent in the final result. The critical response was pretty much universal. A movie critic from the London (UK) Evening News panned the film as "the most dreadful, tasteless, movie of the decade. Indeed, of all time." You didn't have to go far beyond the title to understand Newsweek's opinion: 'Aw, Shut Up, Muse!'. One of the more interesting write-ups was one critic's observation that it was useless to offer any energy to criticize Xanadu as "it would be noting more than shooting arrows at a ghost; this film is so transparent'.
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