Prof. M J Xavier

Teacher, Trainer and Consultant - Marketing Strategies

Publications
Articles - Refereed Journals
Articles - Non Refereed Papers
Conference Presentations

 

Courses
Customer Relationship Management
Principles of Marketing
Executive Programs 

Contact Address:

Prof. M J Xavier
Sr. Professor
Institute for Financial  
Management and Research
24 - Kothari Raod
Nungambakkam
Chennai - 600 034
India
Phone: 91-44-28273801
Fax: 91-44-28279208
e-mail: xavier@ifmr.com

Prof.  M J Xavier obtained his Doctorate in Management (1984) from the Indian Institute of Management, Calcutta.  He has been a teacher, trainer and consultant for nearly 20 years.  He has authored three books and published more than 100 articles in Journals and Magazines in India and Abroad. His book `Marketing in the New Millennium’  won the DMA-Escorts Award for the best Management Book of the Year 1999.   His areas of interest include, Strategic Marketing, Electronic Commerce, CRM and Business Intelligence.    He has served as  a Visiting Faculty to a number of business schools  in India and abroad including  The University of Buckingham, U.K. , Post Graduate Institute of Management, Sri Lanka and The Texas Christian University, U.S.A.  He is currently on a visiting assignment (since September 2003) with the marketing department  of  Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA 93407. 

Marketing in the new Millennium

Strategic Marketing

Beyond Competition