| Chapter 11 Closed-ended questions may limit the availability of other options; uncommon alternatives are chosen more often than in open-ended questions The wording of questions can affect judgments When framed as losses we are risk-taking, except when framed as insurance premium Search strategies: Amount of cognitive effort: the greater the better; tolerated if choice is important Compensatory strategies: good features can compensate for bad ones Noncompensatory strategies: rejected if criterion not met; easier but can miss all-around good alternative Alternative-based strategies: evaluate one alternative at a time with all its attibutes Attribute-based strategies: Evaluate alternatives on one attribute at a time Exhaustive strategies: consider all the information Small-subset strategies: consider limited amount of information Satisficing: terminate search when find desirable choice; may miss better choice |
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