| Chapter 11 Belief sampling model: Topic retrieves related memories; influenced by memory biases All external stimulations and retrieved memories may serve as retrieval cues and provide context for judgments In surveys, the order of questions matters because people want to appear consistent in their answers The order of the alternatives matters: recency effect Responses are especially plastic when people don't know much about an issue These people often give pseudo-opinions Giving a "don't know" or "no opinion" choice may eliminate the uneducated people from the sample but it keeps the ratio of other options unchanged Choices with "middle category" may attract pseudo-opinions Choices without a middle category are good at assessing general inclinations |
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