| Chapter 6: Memory Atkinson and Shiffrin model: Sensory memory: register information from the senses. Sperling's experiment: we can encode the entire visual field in iconic memory but it fades very rapidly. Information is selected by paying attention to it. Information enters working memory. Central executive: distribute resources to: Visuo-spatial sketchpad Phonological loop Chunking: grouping information in meaningful units Elaborative rehearsal: making information meaningful encodes it in long-term memory. Information is organized according to meaning. Spreading activation: when one concept is activated, related concepts become activated as well. Encoding specificity: retrieval is best when conditions at encoding and retrieval match. Context-dependent memory State-dependent memory Mood-dependent memory |
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