| Chapter 7: Cognition Schemas are general conceptual frameworks that allow us to make generalizations and inferences, but also can create false memories as the information is distorted to fit a particular schema. Memory and thinking are prone to errors but they're also very flexible. This impacts our problem-solving abilities Framing effect: the way we phrase the question has an impact on the kind of answer given. Representativeness heuristic: when we assume things must have the characteristics of the concepts we think they belong to. Gambler's fallacy Ignoring base rates (real probability of events) |
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