| Chapter 7: Semantic Memory Semantic memory is neworks of related terms Spreading activation: resources are distributed among related terms in a semantic network Fan effect: the more connections to other terms, the less activation is received by each term Connections of different strengths from experience Priming is the more basic form of retrieval in memory: activation of related concepts Lexical decision task: primes, targets, Stimulus Onset Asynchrony. Priming is automatic Can also use conscious resources to enhance priming Negative priming: ignoring a distractor leads to slower reaction time when it is later presented as a target |
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