Who is Theodore Roosevelt

A Nationalist
In the book The Promise of American Life, Chapter 1, page 1, Herbert Croly said, [Roosevelt] "has, indeed, been even more of a nationalist than he has a reformer. His most important literary work was a history of the beginning of American national expansion. He has treated all public questions from a vigorous, even from an extreme, national standpoint." Roosevelt thought an efficient national organization was necessary for reform.

What Roosevelt had failed to do
To Roosevelt, the reform means to "made Americans more sensitive to a national idea and more conscious of their national responsibilities". Right after the Civil War, the 13th, 14th, 15th Amendment could not do everything for the citizens of the United States. The constituency power failed after Civil War because it was impossible, by law, that the US federal government could do everything for everybody. Theodore Roosevelt repeated the mistakes that the union had made during the Reconstruction. Roosevelt tried to do the progressive reform with a piece of paper. The Pure Food and Drug Act, for example, did not provide a true pure food and better drugs for American people. The reason of his failure was that the federal government was too weak to regulate the business.

Why Woodrow Wilson
Woodrow Wilson will do more radically for the reform because Wilson promised, in his speech "Monopoly or Opportunity" in 1912, that he would regulate the business. (Suppose I didn't know how exactly he was going to regulate the business.) Wilson said, he knew the problems and he would do the business regulation. Wilson really was saying he would make the federal government more powerful to control the people and the businesses. So, let's say, Wilson will make you freer, Wilson will make you freer from the business control, Wilson will make you freer from the government control, and Wilson will do the opposite.