Three fundamental tenets of good business must be observed in order to
create a thriving Web hosting company.
Firstly, a Web hosting firm must be focused upon optimizing and accelerating
its return on investment. For a service provider to be viable, it must not
solely be dependent on capital markets for its operating budget. Start-up
hosting firms must be able to quickly finance their daily requirements
through revenue and profit. By so doing, hosting firms ensure that they are
not beholden to demanding financiers and a regiment of interest payments.
Interest payments dissuade spending on material central to a Web hosting
operation. They also force the operators of a Web hosting business to cede
financial and administrative control over many aspects of their business.
Avoiding outside financing is therefore a highly recommended strategy for a
start-up. Hosting resellers should attempt to raise working capital through
inside sources, such as loans from friends, family, or other personal
sources, which offer more amendable terms than banks or venture capitalists.
Resellers must in turn use this capital to finance a viable business model,
which generates enough profit in the near-term to bankroll all operations
and expansion.
The second tenet that a hosting firm must observe is fiscal restraint. A
Web hosting firm must refrain from spending copious amounts of cash upon
expensive equipment and infrastructure. Resellers must attempt to leverage
the existing infrastructure of higher-tier service providers to cut their
own overhead. Currently, a tremendous amount of over-capacity exists within
the telecommunication and Internet sectors. The smart resellers take
advantage of this fact by obtaining inexpensive, automated hosting platforms
and broadband connectivity. These resellers thus ensure that none of the
infrastructure that they acquire is deployed in-house.
Leveraging the relatively inexpensive services of top-tier providers, smart
resellers attempt to outsource the majority of their operations in order to
obtain a tremendous amount of cost savings. By saving money on
infrastructure, resellers can focus upon areas more fundamental to their
operation, including: marketing, advertising and sales.
A principal problem with continually focusing human and capital resources
upon infrastructure is that technology is in constant flux. In order for a
hosting operation to remain ahead of the technology curve, it must dedicate
considerable amounts of time, money and people towards developing,
implementing, and maintaining infrastructure. If this infrastructure is
"bleeding edge," demonstrating power but not profit, it will cost the
hosting firm a tremendous amount of resources to develop without returning
definitive results. To avoid this situation, hosting reseller operations
should utilize higher-tier providers that specialize in sophisticated data
center outlays so that they can offer bleeding edge technologies without
exposing themselves to unnecessary financial risk.
Finally, a Web hosting reseller must continually refine its operations to
improve revenue flow and profitability. An excellent reseller will be
constantly evaluating the success of all aspects of the firm's operations to
ascertain where more revenue can be created. This process will involve
examination of the operation's Web site and click-through advertising
traffic to it. Evaluating sales effectiveness is also a key component
towards determining your success. Resellers must make sure that both online
and offline sales processes are streamlined and efficient, thereby
encouraging the greatest number of sales possible.
By taking all the steps mentioned above, Web host resellers can ensure that
their businesses thrive.
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