Cranberry Stressline Archives To Feb. 28, 2001 Scroll down for the following articles
|
|
Purple Grapes vs. Oranges 2/20/01
A study, co-funded by the The Florida
Citrus Commission and The University of Scranton with provided by Welch
Foods, Inc., was described in a press release
issued today. It pitted grape juice against orange juice to determine
which had the greater anti-oxidant effect. Grape juice won hands down.
In fact, the researcher noted that "grape
juice was very effective, but orange juice had no antioxidant effect.'' Read
Press release.
Is Ocean Spray missing a sales opportunity in France? 2/20/01 - Is Ocean Spray missing a sales opportunity in France? This might be the case if an unsolicited letter which was received at Stressline yesterday is any indication. The company, Clergeau Iradi Assoiés, sent Stressline a copy of a letter to Malcolm Lloyd, Ocean Spray's vice president for International Sales. According to the text of the letter, this company "has possessed for some time now a duly registered patent specifically protecting both the marketing and sale of cranberries and cranberry products within the boundaries of State of France, as well as its surrounding neighbors." Writing about a letter to Ocean Spray which they sent "some time ago" about a proposal to introduce cranberries and cranberry products to France and its neighboring countries, company president D. Clergeau writes that there has been no response, noting that "it is our sincere hope that no misfortune is responsible for this unexplained breach in communications." Clergeau goes on to write "Given this indisputable fact, PLEASE BE ADVISED that it is necessary for your company to contact us in a timely manner, so as to negotiate the conditions by which you may legally market and sell your cranberry products in the aforementioned territory(s). In the absence of said timely response, it will no doubt become necessary for us to seek satisfaction via the other means which are readily afforded us." Stressline has no knowledge of the background of this company or the facts of this matter and has invited Ocean Spray to comment if it wishes. Third Marketing Order meeting scheduled 2/15/01
(Revised) The CMC subcommittee reached a consensus that a producers allotment to reduce
the supply of fruit was in the best interest of the growers in order to increase
the price paid to them to cover their costs. Handlers will need to
decide amongst themselves on the size of a reserve pool for those who
won't have enough fruit to meet their needs. There are still significant
differences between Ocean Spray and the independents on the number of
barrels that should be in this pool. Handlers were encouraged to make
progress in their own negotiations before the subcommittee meets again
by conference call on Feb. 26th to come up with a final plan to
establish a pool, and to make a final recommendation to the full
committee.
Editorial On the FDA and doing what's right2/11/01 -- On Sunday, Feb. 4th at the Cranberry Marketing Committee meeting, Ocean Spray executives and Ocean Spray members of the CMC were among those who attended a seminar conducted by Jere Downing of the Cranberry Institute on promoting the health benefits of cranberries. He repeatedly emphasized how important it was to assure that any health related studies on the benefits of cranberry juice be judiciously reviewed before they were used to promote cranberries. He stated in no uncertain terms how the industry could be damaged if the most rigorous standards weren't adhered to in the process of disseminating the results of scientific studies.
|
Harry Potter's Juice Express2/20/01 Coke is expressing confidence in its growth plans for 2001 and is looking to build its non-carbonated beverage brands. No surprise as soda has been flat for some time. The big surprise is that Coke has inked a $150 million deal with Warner Brothers to be the sole marketing partner for the upcoming Harry Potter movie. According to Coke's press release, marketing programs will encompass the flagship brand Coca-Cola and the ``Kids Portfolio'' of The Minute Maid Co., which includes drinks such as Hi-C and Minute Maid juices. Media:2/17/01 Ocean Spray claims irk FDA in The Cape Cod Times 2/17/01 German POWs helped build WI cranberry marshes in the WR Daily Tribune 2/14/01 New York Times: FDA warns Ocean Spray on site | FDA warning reverberates through food industry2/12/01 Although the mainstream press has yet to widely publicize the FDA warning letter to Ocean Spray, trade groups recognize the significance of this action. They are beginning to communicate with their members. For example, one commodity association calls the new FDA position "ground breaking." CONTINUED Op-EdNo need for a marketing order
|