Articles listed by author
and selected Forum threads
Doanne Marks Andresen
7/24/01Additional Comments on
the Handler Marketing Pool Tool
3/11/01 The rules of the
game can change
2/24/01 Free Market vs. Volume Regulation:
Who will make this decision
2/11/01 Cranberry
marketing order referendum
1/26/01 What
the growers' petition will do for the growers
1/5/01 Baseline
price guarantee for growers -
1999 Cranberries Adrift on
the Waves of a Global Economy
John Andresen
2/12/01 No
need for a marketing order
Nora Ganim Barnes, Ph.D.
6/2002 Consumers, Cranberries, and Cures: What Consumers Know About The Health Benefits Of Cranberries
3/30/01 A
Market Analysis for New Opportunities in the Cranberry Industry
Wayne Barnes
3/21/01 Is
it time to pull the plug on the forum?
Jack Bell
11/21/99 History
repeats itself
Hal Brown
9/16/02
Columbus was an explorer and a businessman
8/20/02 Bill and Hold
5/5/02
A flea and a fly in a flue
2/26/02
Ocean Spray management
supporters gamble with their own future
2/2/02 Is DeMarco vs. O.S. a
strange strained convoluted conspiracy
theory that trots out a mangled hodgepodge of allegations?
12/4/01
Editorial on the change in the white
cranberry label
12/6/01 Commentary:
On the health claims for white cranberry juice
12/5/01 The Cranberry Label Fable
11/3/01 If
you can't fix it, sell it (on Nantucket Nectars)
9/8/01 Best for Ocean Spray, best for
Coke, and best for Cranberries if Coke acquires Ocean
Spray
9/4/01
There's no worse stain than when it's on the reputation and credibility of a
trusted company
9/2/01 Some pros and cons of a
sale of Nectars to Coke
7/25/01 Ocean Spray
growers must wake up
4/12/01 Will the
authentic cranberry company step forward (on Nantucket Nectars new 64
oz. cranberry juice)
3/15/01 Juice
wars, a continuing saga
3/7/01 Was
it a clarification or a new vote?
2/11/01 On
the FDA and doing what's right
2/1/01 Ocean
Spray's clear cranberry juice
1/16/01 July, 1999:
"New Coke shelf stable juice line predicted in Sept. 1998,
and how things have changed" and how things have changed, again.
12/18/00 The berry, not the wave
12/1/00 The Three Musketeers
vs. The Dirty Dozen
11/23/00 Quenching the global
thirst with chemicals
11/17/00 A few thoughts on the 27% solution
11/10/00 Slotting fees:
business as usual or bribes and extortion?
11/01/00 A hitchhiker's guide to
the beverage galaxy
9/17/00 Cranberry growers be
damned
Updated June, 2000: Articles
on farm stress
7/31/00 Cranberries
for Sale? -- Commentator John Ridley explores the
"sinister repercussions behind a recent government proposal to buy and
dispose of millions of gallons of cranberries" on NPR's Morning Edition
7/15/00 Why you should care about the CMC amendment
subcommittee
6/26/00 Where I've been
5/12/00 Managing anger
4/16/00 A
revitalized Ocean Spray in 2002; but are the means ethical or legal?
3/23/00 Handlers address crisis in Middleboro
meeting - a first of its kind meeting
3/21/00 War without bodies: In a
cooperative, there are few rules to guide competitive behavior, only ethics.
2/27/00 The
spectacle of the Ocean Spray wave crashing over and drowning small family
farmers
2/20/00 On the proxy fight: Avoiding
another Alamo
2/15/00 Ocean Spray annual meeting really a
political convention
2/12/00 Ocean Spray
Proxy fight gets down and dirty: three nominees for BOD are targets of
blatant innuendo Related: Proxy
fight continues to heat up
2/11/00 Handlers and growers attend CMC
meeting: Where's the fruit?
2/9/00 Ocean Spray growing
areas should select their board representation:
National proxy fight threatens to tear Ocean Spray apart
2/8/00 On Capper-Volstead: Does one member
one vote apply to Ocean Spray?
1/16/00 On waiting for a world class CEO
1/15/00 The ultimate test of whether
information goes public on Stressline is whether it meets journalistic
criteria; not whether it will offend sensibilities.
1/14/00 If we don't build it, they will
come: On the global marketplace
12/8/99 Could there be a Coke in Ocean Spray's
future?
12/2/99 Is Ocean Spray a cooperative in
name only?
10/29/99 On firing the boss: Why wasn't
Ocean Spray CEO Tom Bullock fired outright?
9/23/99 Tom Bullock must be fired
9/23/99 BevNet
reprints Stressline article
9/20/99 Tom Bullock reminds us that
Ocean Spray represents values like honesty and integrity, and he steps onto
the slippery slope of the issue of free speech vs. company loyalty and tries
to discourage debate on "the Internet".
8/31/99 The Boston Business Journal
just doesn't get it: Once again the media misses the story behind the story
8/14/99 Psychological perspective: Why
aren't more food companies merging?
8/9/99 Ocean Spray International
8/8/99 Ocean Spray vs. Sunsweet and Decas
8/1/99 Who will decide the future of Ocean
Spray: The owners who have lost control need to do one thing, take it back.
7/30/99 The future must be now: On
hiring a new Ocean Spray CEO
7/29/99 Who owns words: On Ocean Spray's
lawsuit against Sunsweet over the use of Cran in Cranlings.
7/29/99 Humor: A little Cran? Free legal
reserach for suit happy Ocean Spray lawyers.
7/24/99 Science: Corporate, university and
public sector
7/22/99 On speculation and controversy about
which corporations might be interested in acquiring Ocean Spray
7/18/99 Fantasy: Inyourdreams Advertising to
handle Ocean Spray-Tropicana nuptuals
7/16/99 Is there a Pepsi in Ocean Spray's
future - the Boston Consulting Group tests the waters.
6/25/99 What makes Ocean Spray great?
6/25/99 The mind is a terrible thing: On Coke's
contamination scare in Belgium
6/24/99 Making peace with Pepsi
6/18/99 Why not Motts?
6/1/99 ERP: Ocean Spray has spent millions on it,
and may spend millions more to fix it, do you know what it is?
5/99 Activate the cone of silence: On secrecy at
Ocean Spray
5/99 The trouble with lawyers and a
cooperative that is anything but
3/99 SuperValue memo: When growers' need to
know outweighs Ocean Spray's need to keeping secrets
2/99 Ocean Spray should dump Wellfleet
Farms
2/99 We'll wait until the ball is
over and then tell them about the iceburg: Growers first get the bad news
following the upbeat Annual Meeting.
Mary Brazeau Brown
2/22/02
Back to Basics “101”… Business as a
Cranberry Grower
Jack Crooks
2/22/01 Seeking
a cranberry compromise
John Decas
5/25/02 Vaccinium Oxycoccus
- Beware
4/25/02 On volume
regulations
9/13/01 Response
to price inquiries
June/2001 Massachusetts
cranberry growers will suffer under USDA decision
6/6/01 No concensus, no mandate
4/4/01 Mr.
Swendrowski, who's kidding who?
3/30/01 Choosing
the 50% option is like voting for no order at all for 2001
3/9/01
Letter on the 2001 marketing order
Jan. 2001
Proposal for a USDA marketing
agreement to supplement existing cranberry marketing order 11/13/00 On a cranberry
marketing order for 2001
6/30/00 John
Decas responds to Op-Ed piece by Lory Krueger of Mid-America Trade Group
April-May, 2000 Letters to and from Ocean Spray
4/20/00 Decas critical of Ocean Spray in
letter to growers
3/27/00 Decas considers appeal of marketing
order in letter to growers
2/28/00 A scathing indictment of Ocean Spray
on the cranberry surplus
2/22/00 Oppose marketing order
2/10/00 Inventory and surplus
addressed, Some figures corrected
2/5/00 Decas crunches numbers, concludes
that Ocean Spray has the bulk of the surplus
10/8/99 Letter to Decas growers
6/8/99 On the crisis in cranberries
Gregory Gitter
9/4/02
Growers right to vote
Tom Gelsthorpe
5/24/00 A
few thoughts about structure
3/30/99 Beautiful Losers
5/5/99 Whither captal? whither labor?
8/19/99 Loyalty, lies and Potemkin villages
6/11/99 On keeping Ocean Spray grower owned
and grower run, an ongoing discussion with Randy Jonjak
6/15/99 Ocean Spray: cooperative or
corporation, an ongoing discussion with Randy Jonjak
12/15/99 One of
the saddest posts I've read so far: how effective
management's "divide & conquer" tactics have been at pitting the growers
against each other
Carolyn Gilmore
5/99 Historical
perspective
Robert Hawthorne
5/15/00 Who
is the competition anyway?
2/29/00 Decision on cranberry surplus
regulation
Robert Hiller
1/24/01 Letter to Hiller
growers
Gary Jensen
3/11/01 Response
to John Decas' Op-Ed letter of 3/9/01
Paul Jonjak
3/8/00 Op-Ed:
Cooperation can return grower prosperity
Randy Jonjak
8/6/88 Eliminating
the emotional
6/3/99 We've tried the quiet approach
Lory Krueger
8/00 Comments
on the proposed marketing order re. the treatment of excess fruit in
relation to foreign markets
Bruce Lachney
5/26/99 A
letter to Don Hatton and responses from the Forum
Russ Lawton
3/13/01 Why
did the independents propose a 4.0 MB marketable quantity?
12/28/01 Burn
the surplus
Dave McCarthy
8/19/99 Op-Ed:
Taking charge of our future
John McFarland
11/21/99 Op-Ed:
On releasing the Bain report and recalling the board of directors
8/23/99 Op-Ed: The most painful and
agonizing decision we ever had to make
David Mann
10/12/99 In
my past 29 years of service as your Ocean Spray Director, this is the most
difficult, yet most important, letter I have written to you regarding Ocean
Spray's future
Dean Pappas
5/30/00 Op-Ed
Linda Rinta
3/5/01 Handlers
compromise growers
1/6/01 A
different perspective on the CMC
3/28/00 Op-Ed:
On a cranberry marketing order
9/24/99 What they say... and an anonymous
rebuttal
6/1/99 The case for second preferred stock holders
Paul Rinta
6/7/99 Now
ain't that pitiful
Ken Root
Is Farmland-ADM venture best
for members? Here
Kelly Rudd
3/11/01 A respread is a
respread
Nabiel Shawa
11/21/99 Selling
Ocean Spray or merging - a debate
10/23/00 If we sell we loose control, right?
Wrong
John Swendrowski
6/18/02 An
open letter to Roy Peters
4/30/02 On volume regulation
2/27/02 On the Forum: John Swendrowski calls for dissolution of Cranberry
Marketing Committee
12/14/01 Q and A: A
curious grower questions John Swendrowski
8/1/01 Pawns in a chess game
7/24/01 Handler
Marketing pool
6/26/01 --
On the 2001 Cranberry Marketing Order
here
4/1/01 What if, Mr. Decas
3/10/01 John
Swendrowski addresses Decas' issues
3/7/01 In
the end the numbers meant nothing
3/3/01 John
Swendrowski responds to an email from Joe Darlington and Brenda Connor
which was also posted on the Ocean Spray ExtraNet
3/1/01 Response
to Joe Darlington's ExtraNet letter
2/23/01 Northland's veiw on reaching a
compromise on the 2001 marketing order
12/22/00 Stay
focused on the purpose of the CMC and take actions that are in the best
interest of growers, not handlers
5/3/00 Swendrowski
questions Ocean Spray accounting procedures,
calls for a judicial review
2/29/00 On why Northland could not
support a marketing order
9/13/99 Letter to Northland
growers after it was incorrectly reported that his company might buy Ocean
Spray
6/28/99 Northland
CEO
John Swendrowski Expresses Grave Concerns, Critical of Ocean Spray
Management and Board
James Tillotson
Are your
juices and your company ready for the next century?
Fruit Juices
in the 21st Century
The American Fruit Juice Market: a growth model
Selected Forum: Messages and
responses
5/25/02
Is consideration of a sale of Ocean
Spray a moot point?
2/27/02 John Swendrowski calls for dissolution of Cranberry
Marketing Committee
11/25/99
I am very pleased with the board’s recent decision. Now that we have
decided to stick with Ocean Spray and not merge with another company, we
will have true survival of the fittest. Those inefficient small farmers
should have made plans long ago to get their farms paid off so that they
could weather a storm like this. If they didn’t think ahead, it was their
fault.
10/22/99 Nabiel
Shawa writes "If we sell, we loose control, right? Wrong. And Tom
Gelsthorpe, Linda Rinta and others respond.
9/30/99 John
Gibson and Tom Gelsthorpe respond to a reader who writes "One
of the first things we need to do is STOP laundering our (Ocean Spray)
problems for the world (especially our direct competitors) to see on this
site."
6/7/99 A modest proposal (for the next annual meeting)
6/1/99 On keeping Ocean Spray grower owned and
grower owns: A debate between Tom Gelsthorpe, Randy Jonjak, Linda
Rinta and
others
6/1/99 Enough is enough
6/1/99 Take charge: Tom Bullock and the BOD are
giving away your company
5/7/99 Declare your links
5/1/99 Cleaning house should start at the top
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