Articles listed by author
and selected Forum threads

 

Doanne Marks Andresen

7/24/01Additional Comments on the Handler Marketing Pool Tool
3/11/01
The rules of the game can change
2/24/01 Free Market vs. Volume Regulation: Who will make this decision
2/11/01 Cranberry marketing order referendum
1/26/01 What the growers' petition will do for the growers
1/5/01 Baseline price guarantee for growers
1999
Cranberries Adrift on the Waves of a Global Economy

John Andresen

2/12/01 No need for a marketing order

Nora Ganim Barnes, Ph.D.

6/2002 Consumers, Cranberries, and Cures: What Consumers Know About The Health Benefits Of Cranberries
3/30/01 A Market Analysis for New Opportunities in the Cranberry Industry

Wayne Barnes

3/21/01 Is it time to pull the plug on the forum?

Jack Bell

11/21/99 History repeats itself

Hal Brown 

9/16/02 Columbus was an explorer and a businessman
8/20/02 Bill and Hold
5/5/02 A flea and a fly in a flue
2/26/02
Ocean Spray management supporters gamble with their own future
2/2/02 Is DeMarco vs. O.S. a strange strained convoluted conspiracy theory that trots out a mangled hodgepodge of allegations?
12/4/01 Editorial on the change in the white cranberry label
12/6/01 Commentary: On the health claims for white cranberry juice
12/5/01 The Cranberry Label Fable
11/3/01 If you can't fix it, sell it (on Nantucket Nectars)

9/8/01 Best for Ocean Spray, best for Coke, and best for Cranberries if Coke acquires Ocean Spray 

9/4/01
There's no worse stain than when it's on the reputation and credibility of a trusted company
9/2/01
Some pros and cons of a sale of Nectars to Coke
7/25/01 Ocean Spray growers must wake up
4/12/01 Will the authentic cranberry company step forward (on Nantucket Nectars new 64 oz. cranberry juice)
3/15/01 Juice wars, a continuing saga
3/7/01 Was it a clarification or a new vote?
2/11/01 On the FDA and doing what's right
2/1/01 Ocean Spray's clear cranberry juice
1/16/01 July, 1999: "New Coke shelf stable juice line predicted in Sept. 1998,
and how things have changed" and how things have changed, again.
12/18/00 The berry, not the wave
12/1/00 The Three Musketeers vs. The Dirty Dozen
11/23/00 Quenching the global thirst with chemicals
11/17/00 A few thoughts on the 27% solution
11/10/00 Slotting fees: business as usual or bribes and extortion?
11/01/00 A hitchhiker's guide to the beverage galaxy
9/17/00 Cranberry growers be damned
Updated June, 2000: Articles on farm stress
7/31/00
Cranberries for Sale? -- Commentator John Ridley explores the "sinister repercussions behind a recent government proposal to buy and dispose of millions of gallons of cranberries" on NPR's Morning Edition 
7/15/00 Why you should care about the CMC amendment subcommittee
6/26/00 Where I've been
5/12/00 Managing anger
4/16/00
A revitalized Ocean Spray in 2002; but are the means ethical or legal?
3/23/00 Handlers address crisis in Middleboro meeting - a first of its kind meeting
3/21/00 War without bodies: In a cooperative, there are few rules to guide competitive behavior, only ethics.
2/27/00 The spectacle of the Ocean Spray wave crashing over and drowning small family farmers
2/20/00 On the proxy fight: Avoiding another Alamo
2/15/00 Ocean Spray annual meeting really a political convention
2/12/00
Ocean Spray Proxy fight gets down and dirty: three nominees for BOD are targets of blatant innuendo Related:  Proxy fight continues to heat up
2/11/00 Handlers and growers attend CMC meeting: Where's the fruit?

2/9/00
Ocean Spray growing areas should select their board representation: National proxy fight threatens to tear Ocean Spray apart
2/8/00 On Capper-Volstead: Does one member one vote apply to Ocean Spray?
1/16/00 On waiting for a world class CEO
1/15/00 The ultimate test of whether information goes public on Stressline is whether it meets journalistic criteria; not whether it will offend sensibilities.
1/14/00 If we don't build it, they will come: On the global marketplace
12/8/99 Could there be a Coke in Ocean Spray's future?
12/2/99 Is Ocean Spray a cooperative in name only?
10/29/99 On firing the boss: Why wasn't Ocean Spray CEO Tom Bullock fired outright?
9/23/99 Tom Bullock must be fired
9/23/99 BevNet reprints Stressline article

9/20/99 Tom Bullock reminds us that Ocean Spray represents values like honesty and integrity, and he steps onto the slippery slope of the issue of free speech vs. company loyalty and tries to discourage debate on "the Internet".
8/31/99 The Boston Business Journal just doesn't get it: Once again the media misses the story behind the story
8/14/99 Psychological perspective: Why aren't more food companies merging?
8/9/99 Ocean Spray International
8/8/99 Ocean Spray vs. Sunsweet and Decas
8/1/99 Who will decide the future of Ocean Spray: The owners who have lost control need to do one thing, take it back.
7/30/99 The future must be now: On hiring a new Ocean Spray CEO
7/29/99 Who owns words: On Ocean Spray's lawsuit against Sunsweet over the use of Cran in Cranlings.
7/29/99 Humor: A little Cran? Free legal reserach for suit happy Ocean Spray lawyers.
7/24/99 Science: Corporate, university and public sector
7/22/99 On speculation and controversy about which corporations might be interested in acquiring Ocean Spray
7/18/99 Fantasy: Inyourdreams Advertising to handle Ocean Spray-Tropicana nuptuals
7/16/99 Is there a Pepsi in Ocean Spray's future - the Boston Consulting Group tests the waters.
6/25/99 What makes Ocean Spray great?
6/25/99 The mind is a terrible thing: On Coke's contamination scare in Belgium
6/24/99 Making peace with Pepsi
6/18/99 Why not Motts?
6/1/99 ERP: Ocean Spray has spent millions on it, and may spend millions more to fix it, do you know what it is?
5/99 Activate the cone of silence: On secrecy at Ocean Spray
5/99 The trouble with lawyers and a cooperative that is anything but
3/99 SuperValue memo: When growers' need to know outweighs Ocean Spray's need to keeping secrets
2/99 Ocean Spray should dump Wellfleet Farms
2/99 We'll wait until the ball is over and then tell them about the iceburg: Growers first get the bad news following the upbeat Annual Meeting.

Mary Brazeau Brown

2/22/02 Back to Basics “101”… Business as a Cranberry Grower

Jack Crooks

2/22/01 Seeking a cranberry compromise

John Decas

5/25/02 Vaccinium Oxycoccus - Beware
4/25/02 On volume regulations
9/13/01 Response to price inquiries
June/2001
Massachusetts cranberry growers will suffer under USDA decision
6/6/01 No concensus, no mandate
4/4/01 Mr. Swendrowski, who's kidding who?
3/30/01 Choosing the 50% option is like voting for no order at all for 2001
3/9/01 Letter on the 2001 marketing order
Jan. 2001
Proposal for a USDA marketing agreement to supplement existing cranberry marketing order 11/13/00 On a cranberry marketing order for 2001
6/30/00
John Decas responds to Op-Ed piece by Lory Krueger of Mid-America Trade Group
April-May, 2000 Letters to and from Ocean Spray
4/20/00 Decas critical of Ocean Spray in letter to growers
3/27/00 Decas considers appeal of marketing order in letter to growers
2/28/00 A scathing indictment of Ocean Spray on the cranberry surplus
2/22/00 Oppose marketing order
2/10/00
Inventory and surplus addressed, Some figures corrected
2/5/00 Decas crunches numbers, concludes that Ocean Spray has the bulk of the surplus
10/8/99 Letter to Decas growers
6/8/99 On the crisis in cranberries

Gregory Gitter

9/4/02 Growers right to vote
 

Tom Gelsthorpe

5/24/00 A few thoughts about structure
3/30/99 Beautiful Losers
5/5/99 Whither captal? whither labor?
8/19/99 Loyalty, lies and Potemkin villages
6/11/99 On keeping Ocean Spray grower owned and grower run, an ongoing discussion with Randy Jonjak
6/15/99 Ocean Spray: cooperative or corporation, an ongoing discussion with Randy Jonjak
12/15/99 One of the saddest posts I've read so far: how effective management's "divide & conquer" tactics have been at pitting the growers against each other

Carolyn Gilmore

5/99 Historical perspective

Robert Hawthorne

5/15/00 Who is the competition anyway?
2/29/00 Decision on cranberry surplus regulation

Robert Hiller

1/24/01 Letter to Hiller growers

Gary Jensen

3/11/01 Response to John Decas' Op-Ed letter of  3/9/01

Paul Jonjak

3/8/00 Op-Ed: Cooperation can return grower prosperity

Randy Jonjak

8/6/88 Eliminating the emotional
6/3/99 We've tried the quiet approach

Lory Krueger

8/00 Comments on the proposed marketing order re. the treatment of excess fruit in relation to foreign markets

Bruce Lachney

5/26/99 A letter to Don Hatton and responses from the Forum

Russ Lawton

3/13/01 Why did the independents propose a 4.0 MB marketable quantity?
12/28/01
Burn the surplus

Dave McCarthy

8/19/99 Op-Ed: Taking charge of our future

John McFarland

11/21/99 Op-Ed: On releasing the Bain report and recalling the board of directors
8/23/99 Op-Ed: The most painful and agonizing decision we ever had to make

David Mann

10/12/99 In my past 29 years of service as your Ocean Spray Director, this is the most difficult, yet most important, letter I have written to you regarding Ocean Spray's future

Dean Pappas

5/30/00 Op-Ed

Linda Rinta

3/5/01 Handlers compromise growers
1/6/01
A different perspective on the CMC
3/28/00 Op-Ed: On a cranberry marketing order
9/24/99 What they say... and an anonymous rebuttal
6/1/99 The case for second preferred stock holders

Paul Rinta

6/7/99 Now ain't that pitiful 

Ken Root

Is Farmland-ADM venture best for members? Here

Kelly Rudd

3/11/01 A respread is a respread

Nabiel Shawa

11/21/99 Selling Ocean Spray or merging - a debate
10/23/00 If we sell we loose control, right? Wrong

John Swendrowski

6/18/02 An open letter to Roy Peters
4/30/02 On volume regulation
2/27/02
On the Forum: John Swendrowski calls for dissolution of Cranberry Marketing Committee
12/14/01 Q and A: A curious grower questions John Swendrowski
8/1/01 Pawns in a chess game

7/24/01 Handler Marketing pool
6/26/01 --
On the 2001 Cranberry Marketing Order here 
4/1/01 What if, Mr. Decas
3/10/01  John Swendrowski addresses Decas' issues
3/7/01 In the end the numbers meant nothing
3/3/01
John Swendrowski responds to an email from Joe Darlington and Brenda Connor which was also posted on the Ocean Spray ExtraNet
3/1/01 Response to Joe Darlington's ExtraNet letter
2/23/01 Northland's veiw on reaching a compromise on the 2001 marketing order

12/22/00
Stay focused on the purpose of the CMC and take actions that are in the best interest of growers, not handlers
5/3/00 Swendrowski questions Ocean Spray accounting procedures,
calls for a judicial review
2/29/00 On why Northland could not support a marketing order
9/13/99 Letter to Northland growers after it was incorrectly reported that his company might buy Ocean Spray
6/28/99 Northland
CEO John Swendrowski Expresses Grave Concerns, Critical of Ocean Spray Management and Board

James Tillotson

Are your juices and your company ready for the next century?
Fruit Juices in the 21st Century

The American Fruit Juice Market: a growth model


Selected Forum: Messages and responses

5/25/02 Is consideration of a sale of Ocean Spray a moot point?
2/27/02
John Swendrowski calls for dissolution of Cranberry Marketing Committee
11/25/99 I am very pleased with the board’s recent decision. Now that we have decided to stick with Ocean Spray and not merge with another company, we will have true survival of the fittest. Those inefficient small farmers should have made plans long ago to get their farms paid off so that they could weather a storm like this. If they didn’t think ahead, it was their fault.
10/22/99 Nabiel Shawa writes "If we sell, we loose control, right? Wrong. And Tom Gelsthorpe, Linda Rinta and others respond.
9/30/99 John Gibson and Tom Gelsthorpe respond to a reader who writes "One of the first things we need to do is STOP laundering our (Ocean Spray) problems for the world (especially our direct competitors) to see on this site."

6/7/99 A modest proposal (for the next annual meeting)
6/1/99 On keeping Ocean Spray grower owned and grower owns: A debate between Tom Gelsthorpe, Randy Jonjak, Linda Rinta and others
6/1/99 Enough is enough

6/1/99 Take charge: Tom Bullock and the BOD are giving away your company
5/7/99 Declare your links
5/1/99 Cleaning house should start at the top

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