CANNES-- Pro-proletarian director Michael Moore, who's 1989 docu-feature ROGER AND ME vilified General Motors and its CEO in particular, is now targeting Nike in his new film BIG ONE reports Variety. Like Moore's previous project, BIG ONE consists of interviews with downtrodden workers and culminates in a showdown with the company head. On this occasion Nike chieftain Phil Knight is confronted with questions about why his company manufactures its costly footwear outside the United States.
Moore began filming last autumn during a promo-tour for his book, DOWNSIZE THIS! RANDOM THREATS FROM AN UNARMED AMERICAN. He arrived in Cannes with just one print of the film, which he completed last week. The picture was purchased at the fest by Mayfair Entertainment International.