Starting from 60 brand management students challenged by their mentor, Philippine Marketing Association President Josiah Go, the Ateneo Junior Marketing Association (AJMA) has now grown into the largest and most course-diversed Ateneo de Manila University organization, enjoying over 700 members yearly.   For three consecutive years, the Philippine Marketing Association recognized AJMA as one of the Three Outstanding Student Marketing Associations of the Philippines (TOSMA), having bested 60 other schools nationwide in 1994, 1995, and 1996.  AJMA is also the first and only business organization in the Ateneo to receive the Dean's Award for Service and Excellence, which is the highest award Ateneo bestows upon any organization.