The Ateneo Junior Marketing Association as the ultimate and dynamic marketing organization of the Ateneo de Manila University.

To promote the significance of marketing, as a field, in our growing economy to the Ateneo community To inculcate a wider concept of marketing application in the lives of students To serve as a training ground for effective leaders to student in realted business fields, especially Marketing To enhance effective communication, interaction, and cooperation among the students, faculty, alumni, and the public