In the beginning, Tiamát formed Words and Love. The Word gave form and order to creation while Love gave purpose and passion to the same.
Love is a universal state of mind that can motivate a person into life changing greatness. The bonds of love are so strong that Hell has no fury like that of a mother protecting her cubs. Love is the passion that motivates Magic. Yet, love junkies will try anything to get a fix.
While love is an ubiquitous state of being, men and women will often approach this state for quite different reasons, expecting very different results. In erotic love a couple will seek such exotic ecstasy that they can form a new life.
We have called love universal. It desires to bring happiness and joy, and true fulfilment. It will also want to protect itself and others from evil. Philosophers define love as a strong complex emotion that motivates a being to appreciate and delight in another, even craving that others presence (also a definition of addiction). The natural force of love can bring happiness, harmony, and protection, and in its loss, excruciating heartache and frustration. While we are experiencing it, however, it will feel awesome to the point of magnificent ecstasy, a being of Par excellence.
In the beginning, Tiamát formed the first of the Athanasian gods, Logós and Erós. Logós was the word, and the word gave form and order. Erós was the love, and love gave purpose and meaning.
Love is a universal state of mind that can motivate a person into life changing greatness. The bonds of love are of such power that Hadés has no Furrie, like a mother protecting her cubs. Though not as powerful (like we can miss a drop from a cup of water), the bonds between lovers can also bring harmonious happiness, and a desire to protect ones partner from harm. We have said that love is a strong, complex emotion that motivates one to appreciate, rather delight in, more particularly, desire the presence of another (Funk & Wagnells). Love is Magic, for without it, Magic has no presence of purpose in our lives. Therefor, occult philosophers have pondered the mysteries of love for millennia.
When a person falls in love, they can convert his or her whole being. Mind has new focus, nerves tingle, skin crawls, being is converted. One definition of Magic is the conversion of mental states (Kybalion). This conversion is usually from an ordinary, mundane condition to one that is more euphoric and golden.
So! Love is the very stuff of which Magic is made. Being in love is a sort of enchantment that truly transforms a person and make a person feel so marvelous. It translates a person into being a god, enchanting colors and taking them away, feeling is dulled and sharpened, we both enlarge and narrow perspective. If a person has never tasted of love, there is really nothing to miss. It is like calamary, the mere mention of which might send a stomach reeling. Yet, with one taste, the experience is exquisite, and the craving can become obsessive.
This can lead to one of the concerns of the occult philosopher, the so called Love Magic. Spells, charms, or potions are sought out often desperately to cause a lovers affections to be reciprocated. Mostly, these will fail, because the lover has no confidence, or the desire is solely erotic. Most aphrodisiacs are drugs, or nothing but taste and imagination. These will often just afford the victim an excuse to give in, a simple depression of inhibitions. Some are nutritional supplements, fortifying the whole body, affording energy for other things. If the enamored soul has no charm, then charms will be of little help, though they may provide a scapegoat for the sought for actions. As for spells, they are only stories designed to transform a state of mind, and may be used to bolster an otherwise failing confidence.
In truth, falling in love by force is not easy, and the use of Magic for force is assault, and in this case rape. On the other hand, the use of such devices to retrain an otherwise improperly trained mind, and reschool a lifelong habit of behavior, Love may indeed translate the person into a new being. Then, even if they do not fulfill the lovers original desire, the lover will be better equipped to find that true love, who may have been staring them in the face for so long.
Love is Magic, Magic is love. She will convert a heavy heart into one that will soar among the Gods. Occult philosophers are in pursuit of such ecstasy, and ponder the mysterious in the world. There seems no mystery greater than love. The passion that she stirs can transform a childs song into opera. Love can turn an otherwise tedium of a workers day into a purpose of some sort. Without love, Magic has no personal function for humanity, rites will have no passion, life will have no power. Without the love of the self, love of another will not come. Because love feels so wondrous, there are those who will do anything to get it. Often the trouble is, they wont get it, even when it is right there in front of them.
So! In the final analysis, true love begins with the self. With that conclusion, love can then spread to others, and then be returned, shaken down and overflowing.