The Cannery
Website: http://www.canneryseafood.com/
B&M
Business Model Type: B2C
Content:
The index page shows just a red page with a table of contents running across the
top. This includes All about US, Menu, Wine List, the chef, group bookings,
location, gift certificates and email. It is very clean and clear in this perspective.
The about.htm page's content is short and to the point. The wine page is pretty
cool, it shows a splash page first and has the different kind of wines on the
top of the page in tabs. The chef page which connects to a recipe page is also
something nice that was added in. It is interesting how they order a gift
certificate online, which makes it quite flexible. Overall very nice
organization of content.
Commerce:
It has a menu with prices and wine list with prices on it. This allows people to
navigate and choose what they want to get before going to the Cannery. Also,
another source of revenue if people do not want to go can order certificates for
other people online. To try and get more people to go, they try and attract
groups with a group booking menu with their own lunch and diner combos.
Community: (C type)They are trying to
help the people by having an email address where people can voice their opinions
or to make bookings on. They will also send groups packages, and allow meetings
to be held from 8-5pm at the restaurant. A phone number is also provided for
people to make inquiries to.
Customization: Since this is a
restaurant, there is really no customization for each person. Only customization
was regarding where you have a group menu when you do group bookings.
CRM: I would say this would only
relate to getting a gift certificate, they would have to organize it so the
customer than follow a series of steps in order to get the certificate. Booking
is mostly done offline, so there is really not much CRM.
Competition: All other
restaurants probably. Although the cannery itself is pretty unique, maybe the
Salmon house since it is also a seafood restaurant.
Corporate Governance: Since
it is more like an online brochure, it is more like a tool for the parent
company. However, since they allow some things to be done online, it can be
counted as clicks and bricks.
Cost: Shouldn't be too much
trouble, since the menu does not change a whole lot. Email can be answered by a
couple of people, and the information line was already there before. Should
probably only be a low cost.
Design: Look and feels quite nice
actually. Some things seem to be out of place, or can be better connected,
otherwise pretty good.
Product/Service Mix: Has a menu
available, the service would include a phone number and email address.
Target Market: Groups of people
who go out to dinner together.
SWOT
Strengths- Has a good menu, has wine page is in it's own separate section, logical flow of information
Weaknesses- the menu bar is out of place, the side bar is out of place.
Opportunities- Can consider having party packages,
Threats- Other better restaurant pages.
HOW TO IMPROVE:
Regarding the content, I would change where the table of contents of located in the other pages, in order to make it consistent with the index page. In the about page, it would probably be better for the dinner button and lunch button to be a bit bigger and in a different color, since it blends too much into the side bar. Definitely change the menu bar to a different color, since color blind people would not be able to tell the difference, it also blends too much into the black background of the menu bar. In the wine page, they should bring the menu and put it right under the tabs. Even though it is nice to have a recipe page, the menu bar for some reason is a different color, and it looks better than the other menus on the other pages. The location page is a bit crowded, would probably be more effective with different links for how to get there. Not much changes need to be made, most biggest complaint would be the location and coloring of the menu bar. They should probably consider putting the group combo menu along with the menu they already have, since it would increase the amount of people that would go to their diner.