Garbage In Garbage Out
the last dog-n-pony show
SOB! I couldn't do it. I coudn't 1eave without dropping one last off color publicati on on your windshields. A conglomeration it will be - a tribute to every experience I've shared with you in 4-1/2 years. In advance, forgive my wordiness - an old woman must have her memories.
The explanation of my departure comes first. It was an offer I couldn't refuse . This is the sales opportunity I've been waiting for. Totally unsolicited, (Phrog: wipe that smile off your face, everyone of you!), the President of Bramson Publishing Company (Production Magazine) challenged me to brinq my experience and creativity to his company. I accepted his invitation to be Western Regional Sales Manager.
You see, I really won't be far away. I look forward to continuing to learn from all of you. God knows, I'11 need you - as friends and as professionals.
So, I wanted to give this last dog-and-pony show before we begin our
relationships from this new perspective. Say goodbye to one era (a previous
life, quoth Lynn ) and share in my pride and excitement - you have all helped
me grow. I love you!
Shirley
TRIVINOSTALGIA
"AIDE" is an acronym. It stands for: "Abrams Independenty Defined Euphoria" Abrams was one of the authors of AIDE many years ago.
IMAGE bets not many people knew the answer, but there were probably some very creative guesses!
NOTE: This article was to appear in the Aug. '78 issue.
On a recent trip to Las Vegas, I met some very familiar people for the first time. It was my first Marketing Managers Meeting. My first everythinq--from making arrangements for the meeting to giving a presentation. I also discovered why some people are managers.
Gene Mascoli, throughout the meeting, stressed empathy between all functions of Marketing. He emphasized the need to maintain a conscious discipline to DPI's marketing approach.
Bob Shrader presented his plans for penetrating a more substantial market segment by expanding the sales force and providing area management. As Assistant Vice President of NCR's Data Pathing Systems Division, Bob reiterated Mr. Garcia's "span of control" concepts.
Carl Bell's planetary gear theory of account management successes received a well deserved round of applause.
It was a time for airing differences, swearing profanities, sharing experiences and baring deficiencies. Discussions were heated, the air was cleared, district managers reports were rosy, and System 15, the 200 (104) Series, and BDM/RDM have surfaced. "Thumper" stayed put, Brandhorst ate humble pie for breakfast and the Grubbs and the Hofmanns made out like bandits. Managers returned home loaded with action items and light of cash.
To sum up the message of the meeting is to take a lesson from a certain customer's 102 throughput tests: It's time for DPI Marketing to take a lesson from a certain customer's 102 throughput tests: It's time for DPI Marketing to form a small, tight circle.
Is it true that Buck Swofford's going into the chicken business or is there fowl play? The following is a presentation made to Buck by his faithful fieldies, and their promise to get even.
First, he was given a packet of Sam's Hair Health Heath Kit, Consisting of 99% chicken manure and 1% water. These instructions followed:
"Shine and buff head. Apply generously three times a day. Do not cleanse head for 48 hours or two days, whichever comes first. If hair does not appear, increase use and begin oral intake. Two teaspoons daily with breakfast and lunch. Reapply to head at supper."
"Since it's possible to purchase this high grade chicken manure only from Victor F. Weavers, we, your faithful fieldies, have qone to no trouble or expense to acquire, for yov, a lifetime supply from Victor's private stock. And remember, it's guaranteed to grow a crop on top, or as a refund, you will receive a free subscription to Chicken World Byproducts and a tour of Bird-in-Hand, PA."
That's when Buck got the bird -- a genuine, live Weavers chicken. Buck's response was, "It's supposed to put hair on my head, but it grows feathers instead." As for Sam, the chicken, Buck says, "He's all white and really bright; And he even knows my name, with a little luck you can hear him cluck, "Buck-buck-buck-buck-buck"
(Boot: After you learn the chicken how to say your name, teach him how to fix card punches)