Mock Ad #12
Acme Super Strength Instant Coffee
Fade in to
A wide shot of young woman in a party dress and waist deep in quicksand.
She is hoding a half-filled champagne glass and there are several empty bottle
or beer cans lying around. She is obviously under the influence and frightened.
She sinks steadily, reaching her chin as the narrator finishes the first
line. The mud bubbles all around her noticeably.
Narrator: "Next time you're at the supermarket be sure to pick up an extra
supply of Acme Super Strength Instant Coffee. Made from sun-ripened beans
grown in the moutains of Columbia, Acme is full-bodied and full-flavored.
But more important than that, Acme Super Strength Instant Coffee is fortified
with more than twice the caffeine of its nearest competitor."
Cut to
Shot of jar of coffee and cup being poured.
Narrator: "Acme Super Strength Instant Coffee"
Cut to
Head shot from high angle of woman as she goes under. Her arm reaches up
in desperation, as if to grab something. A cup of coffee is put into her
hand.
Narrator: "For those times whenyou're not sure if the bubbly is in you, or
if you're in the bubbly."