Mock Ad #13

Phobia Treatment

Fade in to:

Inside a small room. There is a table with several glass containers or jars, each filled with some sort of bug or creepy-crawly. One contains a tarantula; another snakes. On the back wall there is a digital clock that reads "13:13". A young women stands behind the table. She is has bare arms and at least one bare shoulder. As she speaks the following dialogue, she reaches into the containers and plays with the taratula, letting it cling to her shoulder, and then the snake, allowing it to drape across her shoulder.

Woman: "A phobia is an intense and unreasonable fear of some object or situation.... Phobias can interfere with enjoyment of life sometimes.... Many people are terrified of spiders, for example, such as Clyde here.... Clyde is really quite nice when you get to know him....arn't you Clyde.... And snakes terrify a lot of people.... Poor little fellow; so misunderstood.... You're not slimey at all, are you.... no.... and you're not poisonous either."

At this point she puts the snake down and moves forward, around the table to go outside. The camera pans and then follows. Out side a second camera is used.

Narrator: (as the woman walks into and through a forest): "Doctor D. Sensitopolis specializes in the treatment of major phobias. Whether you are afraid of spiders, snakes, flying, enclosed spaces, the number thirteen, or anything else, there is a good chance Dr. Sensitopolis can help you...[By this point, the woman is walking onto a floating mat of peat, in a swamp. She shows no sign of fear whatsoever.]...  Centrally located in downtown Centerville, and with an additional office at the Centerville airport, the offices of Dr. Sensitopolis are there to serve you when you need it.  Just call 666-1313 for an appointment at any time - you're initial consultation is free. [At this point, the woman has broken through the surface and is past her knees in the bog.]  Remember, phobias can be treated.... Stop being afraid.... Call now and conquer your fear. Or, if using the phone is your fear, email Dr. Sensitopolis at sensitopolis@nomorefear.com today.

The camera now zooms in on the woman, who is now waist deep and sinking fast. She sinks to her chin during the following dialogue.

Woman: (with a relaxed smile) "I used to be afraid of a lot of things. I wouldn't have even looked at a picture of Clyde, never mind held him in my hands. And snakes were a no no too. But I went to Dr. Sensitopolis for help. That was just six months ago.... And now.... now I'm sinking in quicksand and I'm not afraid of even that.... By golly, thanks to the Doctor's help, I'm not afraid of anything, not even going all the way under in this mire.... [she now slowly goes all the way under; the following words cut off in the process]. If you have a fear, call now, and ask to speak directly to doctor Sensitop..."