Scene 1

Wide angle shot, then zoom in to head shot. Subject is waist deep in mud at beginning of shot and sinks to neck or chin by the time the shot has zoomed in fully. Subject takes drag on cigarette just as mud reaches neck. Subject then looks down at rising mud, then at cigarette, then at camera.

Scene 2

Freeze image with subject at least chin deep.

Narrator: Do you know the difference between quicksand and cigarettes? The cigarettes will kill you a lot sooner.