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Design Tip |
Proximity Proximity refers to the spacial relationships between objects on the page. When items on the page are close together, they appear to have a "relationship" - they belong together. When items are separated physically, they do not have a "relationship". It is important to pay attention to placement of items on the page to make sure that items are not unnecessarily "orphaned" or that they do not form an inappropriate relationship with other items. For example, make sure that your heads and subheads are close to the copy with which they belong. It is easy to accidentally make them equidistant to copy on either side of them, or even closer to the copy above them than the copy to which they belong. Make sure that captions are close to the pictures which they describe, not a double space below it. Be consciencious of the spacial elements on your page and make sure that the items you have grouped together, belong together. Paragraph
versus Line Breaks
Formatting Lines separated by a line break are considered to be one paragraph by browser software. Therefore it follows, that if you apply a heading format and then use a line break to keep it close to the following copy, that the copy will then have the heading format. To avoid this, simply use individual formatting by applying a larger font size and bolding the header instead of using the heading format. You could also make your headers a different color. Source: The Non-Designer's Web Book by Robin Williams and John Tollett, Peachpit Press, Berkley California |