There's a real notion within contemporary art theory that postmodernism did away with technical skill 'craft' becoming the second ugliest word to be used in a fine art context next to 'pretty' (the same notably is not true for 'handsome'). Emphasis on technical skill and labor-intensive work is almost invariably seen as old-fashioned and the supporters of it reactionary. This said there appears to be a recent group of artists and collectors emerging who revitalizes the kind of value system where the artist to a great extent is a technician. A long shot from the master-apprentice dynamic of The Old Masters the members of this group interestingly enough view themselves as underground; low-brow. An example Ill quote at some length is one of the best-known artist to have come out of Southern California's Kustom Kulture scene; Robert Williams. An artist of great skill and bad attitude he experienced the censorship rage that plagued US pop culture in the late eighties. His book 'Visual Addiction' from 1989 speaks at great length of visual pleasure in the rubbernecking context; meaning that humans want to see horror. More interesting however are his views on subculture and lowbrow art as pertaining to the notion of technical skill: he writes as follows: 'Art in the past 60 years has avoided the obvious appeal to the eye in favor of a more cultivated lean towards intellectual appreciation of texture volume and size. Art has become bigger blander and more distant from simple pleasure. The theory of concept overrules art as an object and tends to deny anything that resembles craftsmanship or technical proficiency. We live in an age of cold domineering art that screams of profundity but says nothing. Anyone who can produce something big obtrusive rough and impractical has fulfilled all the requirements needed to become a master artist consequently a large segment of the society with little or no skills has joined the ranks of the art world.' He goes on to share the blame of this on the artists as well as the collectors who buy 'this shit' claiming that 'the power of big buying has reduced the art world to little more than a snob lottery. Even the collecting and hoarding of baseball cards has more cerebral depth than does the art world as a whole'. Luckily according to Williams a more recent group of collectors; and presumably artists as well are more interested in 'strong imagery no matter what form: comic books movie posters gum cards tattoos garish advertising and even real art if it measures up.' Here is where Williams argument becomes really interesting: 'Because of the trend in fine art to exclusively dwell in the realm of non-objective abstraction many of the capable technicians that would been painters a hundred years ago have resorted to commercial art illustration comic book art and movie work. This has brought about a giant following of the so-called lowbrow arts.' I interpret Williams main idea then as follows: that due to the easy accessibility offered by contemporary minimalist art suitable for your equally minimalist office or living room; along with the stamp of educated approval that goes along with collecting or making conceptual art these genres have thrived commercially and has become the darling of trend-savvy critics. Artists that depend on skill and intuitive visual pleasure have been forced into the fringe cultures. Seen derivatively as technicians or strictly as commercial artists they now form an underdog group regarded as old-fashioned by the art world and yet too leftfield by the commercial arts employers. I have my own take on these arguments and it roughly coincides with Williams. First let me take issue with the idea that skill-oriented art would necessarily be old-fashioned or even 'retrograde' to use Williams' word. It is my opinion that work that demands a lot of instruction or a lot of time take a very special place in a post-modern society where objects are bought or commissioned not fabricated by its user.
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An artist or writer can rail all they want against a speed-obsessed culture where manual labor is forever outsourced reducing its denizens to consumers and wageslaves. However an artist that spends her entire day making art or learning a skill is actively undermining that very scenario. She will spend her money on tools rather than prefabricated objects; she will be largely immune to the society of desire demanding she works to make money and buy rather than create what she wants; and she will work when others shop. I disagree with the idea that figurative or otherwise technically demanding work would be disregarding all art movements since Duchamp merely because it employs techniques that are older than he is. In fact I see the emergence of Kustom Kulture and a certain fascination with Science Fiction within the fine arts as partly a reaction to the very abstract and minimalist work that has dominated the art world for decades. The logic is that not much progress can be achieved at this point with another white-on-white painting or more work employing religious artifacts paired with various bodily fluids. A new painter is likely to try something different. Painting a representational image in oil on canvas or panel in 1999 has little in common with painting it in 1920 and the idea of lowbrow here becomes all-important. The current generation of working artists have lowbrow to thank for almost all of its early art instruction. Not many young children spend very much time in museums or rummaging through art catalogues but in the industrialized world they are fairly sure to read comics to watch movies and to see the movie posters. They will gaze in awe at the worlds vehicles and creatures created by various science fiction moguls and computer game content providers barely estimating the time and labor it took to make that. Increasingly they will have the skills to multitask as well having grown up with interactive and non-linear media as well as deliberately overwhelming channels like MTV and Techno party visuals. An interview with John S. Couch in Wired Magazine (December 1997) illustrates this well: Wired: Will we have fewer deep thinkers in the future because pople no longer have the attention span to read someone like Henry James? Couch: Kids who grow up in information spaces using non linear tools like Perspacta and those brought up on MTV's sub-second splices perhaps won't know how to use a pen to write a story from A to B. But they Will hve th eskills to do 10 things a tonce and creat something where people will say 'Holy Shit thats amazing!' Is this less 'deep'? Only in the dimension of traditional linear logic.' As these individuals begin to venture in to the realm of fine art it is only natural that these images will follow them there. Colors will likely be bright the figures many the content disjointed and condensed rather than ephemeral; and it will to a large extent operate in the same market vein as your local college radio station: underground and for fun. Technically they will become increasingly proficient as well: to use the words of Genesis P. Orrige of Phsychic TV: 'To intervene 'magickally' on on reality the most up to-to date technology should be used.'
In 1999; strong technique is more of a statement not less. Technique and by extension technology; will play an ever more imporatnt role in a post industrial setting, and as it gains in importance so will the notion of lowbrow as a viable aesthetic.
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