Energy Efficiency

These cards were distributed in plumbers' stores - targeted at those whop have a direct influence on comsumer buying habits. They were also reproduced as posters and postcards.

Available at the till display, they encouraged plumbers to recommend energy efficient goods to their customers and gave them reason to do so. This saw a direct increase in the uptake of energy efficiency goods from these outlets and in the local area.

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This is a creative portfolio for advertising copywriter Rich Johnston.

You can call him on 0780 1350982 or at twisting@hotmail.com

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