John Smith's: Year Two

With the John Smith's No Nonsense Man established, the brand was eager to explore the voice and attitude he might bring to the drink.

So we took aspects of modern culture and society, put them through the No Nonsense wringer and saw what came out.

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This is a creative portfolio for advertising copywriter Rich Johnston.

You can call him on 0780 1350982 or at twisting@hotmail.com

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