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Fairfield News & Notes
Fairfield and Harrah's Announce Marketing Alliance
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Orlando, Fla.--(Business Wire)--Sept. 17, 1999--Fairfield Communities, Inc. and Harrah's Las Vegas today announced the signing of a multi-year cooperative marketing agreement. Through the agreement, the companies will cross-market Fairfield's flagship western resort in Las Vegas, Fairfield Grand Desert, and Harrah's Las Vegas. Under the terms of the agreement, Fairfield will operate four sales centers at Harrah's resorts throughout Nevada to market its 416 condominium unit Grand Desert Resort, located on a seven-acre site just off the Las Vegas Strip. Harrah's Las Vegas will be designated Fairfield's "Preferred Hotel/Casino." The companies plan to develop and promote exclusive travel packages that |
include accommodations at Harrah's, show tickets, casino chips and other offerings. Fairfield and Harrah's Entertainment will undertake a variety of joint promotions designed to extend the reach of the relationship beyond Las Vegas. Rewards available to Fairfield owners through the Company's Ambassador owner referral program will include stays at Harrah's hotel/casinos nationwide, and Fairfield resorts and urban sales centers around the country will host "Harrah's Casino Nights," which will feature games with travel and entertainment prizes. Harrah's customer loyalty program, Total Gold (R) will include Fairfield-themed offers in its regular nationwide mailings. In addition, the companies plan reciprocal links between their web sites. |
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Fairfield Acquires Dolphin's Cove Resort in Anaheim, California |
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Last Updated on January 31, 2001 |
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