So the next several times we held these talks we chose an even more informal setting - we went to one farmer's house and invited the others to join.  This seemed much more effective.

This farmer was already quite active in farmer training and technique extension - so much so that he already had small area built where he hosted various talks.  So there we found ourselves - under a homey community center of sorts.  It was great - cool and breezy and also quiet.  It was comfortable and very familiar.  Maybe that was the secret, I don't know but this type of setting proved to be quite effective.
 

very informal

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