I think Pokemon is doing something great for young gamers today. Think way back when we were kids we would play Super Mario Bros. 2 all day then we would watch the SMB Super Show, and if we were in a store and saw a Mario product, we would buy it, or at least beg our parents to buy it for us. We were obsessed with it, not to an unhealthy extent though. Pokemon is doing the same for kids today, they are not just playing the game, they are living it like we did with games like SMB 2.